Rihanna is about to drop a size-inclusive lingerie range and we're so down with it
Fresh from her Fenty Beauty and Fenty x Puma successes, Rihanna has turned her entrepreneurial eye to launch a body positive lingerie line.
And unsurprisingly it’s all kinds of amazing.
Savage x Fenty drops on May 11 and ahead of the launch the singer has taken to Instagram to give us a little glimpse of the range, which coming in all sizes, has a real focus on inclusivity.
A video clip reveals plus-size model Audrey Ritchie sitting on a sofa in a soft pink underwear set and delivers the message that women should feel sexy in their smalls no matter their shape or size.
“I have really giant boobs,” she says in the video. “They were double-Ds by the time I was in the eighth grade.”
The model goes on to say that: “whichever gender you choose to have sex with, you should be proud and find yourself sexually.”
savages come in all shapes and sizes!! ya ready? @savagexfenty MAY.11.2018
A post shared by badgalriri (@badgalriri) on Apr 29, 2018 at 9:57am PDT
In other Instagram posts promoting the soon-to-be launched line, Ri Ri herself models some of the collection, including a pink lace body suit and a white bra with peek-a-boo detailing, which she wears under a denim jacket.
The caption alongside the video of Audrey Ritchie reveals that the collection will cater for a diverse range of lingerie sizes.
“Savages come in all shapes and sizes!! ya ready,” Rihanna writes.
If you can’t wait to get your hands on a set, fans can sign up for newsletters and pre-enter their sizing information, which is available in bra sizes ranging from 32A to a 44DD.
A post shared by SAVAGE X FENTY (@savagexfenty) on Apr 24, 2018 at 9:42am PDT
Ri Ri isn’t the only one helping to bust the only skinny = sexy mantra many lingerie brands seem to follow.
Body-positive lingerie brand Curvy Kate, recently ran a campaign #TheNewSexy campaign for their new Scantilly range which opted to shun professional models, in favour of eight powerful female role models including a transgender woman, an amputee, an alopecia sufferer, a plus size blogger and a recovered anorexic.
Earlier this year Parfait launched a new campaign aiming to redefine what it means to have the “perfect figure.”
#PerfectFigure campaign features women of different races, ages and body types to prove that the perfect figure really can be anything.
And queen of body positivity Ashley Graham turned her attention to more inclusive swimwear too by modelling a new campaign for Swimsuits for All with her mum.
The campaign, entitled ‘Power of the Journey’ features Ashley and her mum Linda Graham wearing Ashley’s new Resort 2018 collection on a stunning beach in Morocco.
We’re so here for sexy size-all lingerie and swimwear.
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