Ashley Graham and her 53-year-old mum rock body positive swimwear campaign

Ashley Graham is used to posing up a storm with a bevvy of other beauties, but for her latest campaign for Swimsuits for All she’s starring alongside a very special guest model – her mum.

And looking at the incredible shots of the duo modelling a series of swimwear it’s easy to see where Ashley gets her looks. And her body confidence.

The campaign, entitled ‘Power of the Journey’ features Ashley and her mum Linda Graham wearing Ashley’s new Resort 2018 collection on a stunning beach in Morocco.

The collection is the fifth the model has worked on with Swimsuits for All, but it’s her mum, Linda’s first and she has her daughter’s encouragement to thank for that.

“I haven’t worn a bikini since the ’80s!” Linda revealed in a release.

“I don’t think I could have uncovered that inner strength without Ashley. That makes being a part of this campaign so much more special — she’s my rock and inspired me at age 53 to be proud of my body again after I lost my own fortitude.”

But the body positive love swings both ways with Ashley crediting her mum for giving her the confidence to embrace her body.

“My mum has been my role model since childhood and has played a vital role in developing my confidence,” Graham said in a release.

“She promoted body positivity in our household before it was a movement,” she continues.

“Her feel-good attitude toward her own body has shaped my ability to remain positive and self-assured. I could not think of anyone better to join me in celebrating beauty of all shapes and sizes in this campaign. Plus, she’s hot and looks incredible in the suits!”

Looking amazing in a range of vibrant print bikinis and high-cut, one-pieces Linda is further proof that age is no barrier to beauty, particularly when it comes to rocking it on the beach.

“What I want is for women my mother’s age to feel empowered and to know that they too can look just as hot in a one-piece, a two-piece, or string bikini,” Ashley said in and interview with Vogue.

“I believe that beauty is beyond, age, race, or size, and it’s not a trend— at every stage of your life, you can feel beautiful.”

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