The rise of midlife tattoos as Amanda Holden gets her first at 53
Watch: Amanda Holden shares whey she got her first tattoo at 53
Getting a tattoo is largely associated with young people. Teenagers wanting to be rebellious or 20-somethings making a spur-of-the-moment decision during a drunken night on holiday. But, increasingly, tattoos are becoming the domain of the midlifer.
Case in point: Amanda Holden who shared she now sports skin ink at the age of 53. The Heart Breakfast presenter decided to get the artwork done while she was on holiday with her friends.
The Britain's Got Talent judge explained that she got the tattoo, a tiny double heart on her wrist, in celebration of her two children: "I said to [my friend] Jane, let’s do it. And we found a place, and he could fit us in, and we both did exactly the same thing."
Despite the sweet symbolism behind her tattoo, Amanda’s husband, Chris Hughes, wasn't too impressed describing his wife's new ink as "naff". However, that hasn't put the radio DJ off as she plans to add another small tattoo underneath.
The rise of midlife tattoos
Amanda isn't the only one rocking up a little late to the inking party. According to Inked Mag Jennifer Aniston waited until she was 42 to get her first tattoo, the name of her dog who died, on her right foot. Michael J Fox was 57 when he got his first inking of a sea turtle. And in 2001, at the age of 62, Sir Ian McKellen and his Lord of the Rings co-stars got tattoos to commemorate the filming of the first movie in the trilogy.
YouGov data shows a quarter (26%) of the British public have tattoos, while 38% of those aged 35-44 admit to having at least one tattoo and 37% of those aged 45-54% claiming they are inked.
Gian Luca Tonello, artistic director and founder of All Day Tattoo, says he's noticed an uptick in older clients coming in for tattoos over the past few years, often for their very first one. But what's driving this rise in midlife inking?
Though everyone has person reasons for getting inked, Tonello, says he's noticed a few common themes emerging. "Tattoos are now so widely accepted that many older people feel free to embrace something they once saw as taboo or off-limits," he explains. "For them, it’s a bit of an adventure - a chance to finally try something they’d always admired but didn’t feel they could do."
Tonello says he has also seen many older clients getting tattooed with family, sometimes spanning two or even three generations. "It’s a meaningful way for families to bond and create a lasting memory together, which clients find incredibly touching," he explains.
"Lastly, we’re seeing a trend of older generations embracing a more free-spirited approach to life. Many tell us that getting a tattoo feels liberating - something they felt they couldn’t do while in their careers but are excited to experience now."
Four reasons midlifers are getting inked
Desire for self-expression
According to psychologist Barbara Santini, in midlife many individuals experience a desire for self-expression and a renewed sense of identity, and tattoos can serve as a powerful medium for this transformation.
"At this stage, we often reflect on our journeys, celebrate personal achievements, or honour the bonds we’ve cultivated over the years," she explains. "A tattoo can symbolise these deeply meaningful aspects of our lives, becoming a lasting tribute to friendships, love, or milestones that hold great significance."
Sense of empowerment
One of the reasons people in midlife are increasingly choosing tattoos is the sense of empowerment it provides. "By permanently marking the body, individuals assert control over their identity and how they present themselves to the world," Santini says.
"This is particularly relevant as midlife is often a time when societal expectations may pressure people to adhere to certain norms. Tattoos can challenge this, allowing people to assert their individuality and freedom."
Mental and emotional rewards
Santini says the act of getting a tattoo and the resulting design can bolster self-confidence and serve as a reminder of resilience, personal growth, or treasured memories. "For many, it’s also an experience of catharsis - a tangible way to mark the passing of time, release past hurts, or simply celebrate the present," she adds.
Healing
Psychologically, tattoos can bring a sense of closure or healing, especially when they symbolise overcoming adversity or honouring life changes. "In this sense, they offer a mental health benefit by reinforcing positive self-narratives and self-acceptance," Santini explains.
"The process can foster a sense of agency and self-love, helping people embrace their journey, imperfections, and accomplishments, creating a unique, lasting piece of art that reminds them of their strength and individuality."
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