M&S Christmas advert sees BGT star appear in magical snow globe
M&S has given us a sneak peek into their 2024 Christmas Clothing & Home campaign, and it's got a special guest to boot.
The festive season is here early with M&S, as they've released an uplifting advert that shows the transformative power of Christmas.
The magical video stars young talent Skylar Blu from Britain's Got Talent's 15th season, and features the catchy tune 'I Believe in Miracles' by Jackson Sisters.
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10-year-old Skylar Blu plays a delightful young girl who brings her family together in unexpected ways with the help of a magical snow globe.
The little girl at the heart of the story triggers her family's festive transformation. When she first spots a snow globe across the room, she peers in and the magic starts.
She hears a sound and suddenly hundreds of baubles come tumbling down the stairs in the hallway. As she continues to shake the enchanted snow globe, more magical events take place.
As the advert progresses, viewers see the world through the child's eyes and the laws of physics seem to warp.
It's as if the entire house is inside a magical snow globe, and with each movement, the whole room flips upside down.
Her family defies gravity, dancing in unison around the room, with snow swirling and falling in a pure flight of fantasy.
By the end, her entire family shares the same passion as the young girl, and they're having the time of their lives.
Marks & Spencer has unveiled a teaser clip for its Christmas advert, ahead of its release on November 7 during ITV's This Morning. The 90-second ad promises to bring a touch of magic to the festive season.
Anna Braithwaite, M&S Clothing & Home Marketing Director, said: "For many of our customers, Christmas is one of the biggest events in the calendar, a moment for the whole family to look forward to, to come together and create lasting memories."
"The festive season instils a sense of hope, wonder and joy and this year, we're taking a playful approach by adding a little fantasy to our Christmas campaign."
"We have long been known to deliver the magic and sparkle of Christmas for our customers and this season, through our campaign, we're showcasing the very best of M&S, with exceptional quality, stylish clothing and innovative, thoughtful and playful gifts all at a great value."
Meanwhile, Britain's Got Talent judge Alesha Dixon surprised Skylar at her dance class when she was just seven years old, inviting her to take part in the competition series. Skylar's audition featured a dance routine to 'Footprints In The Sand' by Leona Lewis, which earned her a spot in the next round, although she didn't make it to the semi-finals.
