This New Body Positive Photo Series Is All Kinds Of Empowering
A new campaign is aiming to increase diversity in the fashion industry [Photo: Instagram/allwomanproject]
Body positivity is having a moment today. Just this morning we reported on the Women’s Equality Party’s campaign to boost diversity at LFW by encouraging designers to use bigger sample sizes. And it seems the WEP aren’t the only ones who want to stand up and do something about the lack of diversity in fashion.
The All Woman Project is a new campaign created by Charli Howard, a British model who at a size 6 was told she was ‘too big’ to get work in the industry, and Clémentine Desseaux, a body-positive model and blogger.
Despite constant calls for advertisers and fashion magazines to use a wider representation of models that better reflect the average Jane, women still have to search hard for women who look more like them on billboards, catwalks and in fashion ads. And Charli and Clémentine are fed up with it.
The beautiful images aim to help women of all sizes feel better represented in the fashion industry [Photo: Instagram/allwomanproject]
The pair decided to gather a diverse squad of models to pose together in a hugely empowering, not to mention beautiful, photo series. Shot by models and photographers Heather Hazzan and Lily Cummings, the All Woman Project features a range of familiar faces in the form of plus-size models Iskra Lawrence, Denise Bidot and Barbie Ferreira, androgynous model Elliot Sailors, activist Shivani Persad and rapper Victoria Brito.
The objective is simple. To help all girls, no matter their shape, size, age, race to feel better represented in the media.
“We want all young girls to look at fashion images and see their body shape or ethnicity represented something that most of us starring in the video didn’t feel like we had growing up,” Clementine said of the idea behind the campaign.
Women have been sharing the images to social media [Photo: Instagram/allwomanproject]
And the message they’re sending is an important one.
“This project started because we both genuinely believe that huge brands can be more diverse in their choice of models and body shapes,” says Charli.
“We hope the All Woman Project proves that both straight and curve models can feature in the same campaigns, and look great in doing so. Although society leads us to believe our flaws are shameful, we hope to prove there’s nothing wrong with our bodies and we want women to start loving theirs. Everyone deserves to feel represented in fashion, and we hope young girls viewing the campaign can see their shapes represented by the models we’ve used.”
The project hopes to encourage anyone who wants to join the movement to answer the #iamallwoman callout, starting today, on clapit, a new social media platform. They want women to share their own images and tell them what makes them all woman using the hashtag #iamallwoman and tagging @allwomanproject
The most “clapped” submissions will have a chance to appear on The All Woman Project’s official website.
What do you think of the series? Let us know @YahooStyleUK
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