THAT Coat is back! Cult Zara classic gets a 2017 reboot

Remember THAT coat? The Zara coat that proved so popular it spawned its own Instagram account and hashtag? Well, now the coat’s back and it’s had a 2017 reboot which looks set to make it a cult hit all over again.

Two sisters from London started noticing the jacket everywhere they went, so they decided to set up an Instagram account, named @thatcoat, to track people wearing the coat all over the UK.

“I really hadn’t noticed. I hadn’t spotted the infiltration. And I wouldn’t expect you to unless you KNOW. And once you know you’ll start seeing it – sitting next to you on the tube, buying a pret sandwich, sitting in the pew next to you at the wedding…” wrote Alice Frances, one of the account founders wrote on her blog

“It all started at Chelsea Flower Show ‘She’s wearing my coat’. ‘Which coat?’ ‘That coat’ and suddenly, everywhere. A blue and white printed coat worn by women all over London. It’s as though they are in a secret club.”

Unsurprisingly Zara spotted the item’s viral potential and cranked up the orders, but it eventually sold out as people scrambled to get their hands on the It coat-of-the-moment.

But anyone who failed to join the popularity party will be pleased to hear that the jacket is now back in stock. And so therefore is it’s Instagram account.

With its frayed detailing and go-with-anything print, the loose fit jacket is now also being offered in red print. The perfect trans-seasonal piece to chic-up any outfit, the new version looks set to take over social feeds once more.

And at just £69.99 you’re going to have to be quick if you want to join the #coatsquad 2.0.

Grab yours here

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