Skittles has abandoned its rainbow in honour of Pride Month and people are angry
“Taste the rainbow” is a slogan most of us are familiar with.
As is what’s inside a packet of Skittles; a selection of small round sweets in all colours of the rainbow.
But to celebrate Pride Month, Skittles is ditching its multicoloured ways and making its packets – and sweets – totally white.
A post shared by Skittles France (@skittles_france) on Jun 8, 2017 at 5:47am PDT
The idea being that the only one rainbow matters this Pride.
The flavours will (thankfully) remain, though, so for the time being eating a packet will be a bit of a roulette.
Pride Month or no Pride Month, we can imagine a ‘mystery bag’ style pack will go down well with customers, and many are thrilled at the packet’s release and what it represents…
Brilliant stuff from @Skittles – plain white packaging to give full rainbow focus to #Pride ???? pic.twitter.com/KUbvuvbfcj
— Jacqueline Buckland (@jax1985) May 31, 2017
But the majority of reactions haven’t been positive.
A large number of Twitter users have suggested the brand are trying to maximise its profits, without actually helping the LGBT community.
i might be less sceptical of the white skittles if they were donating money to LGBT orgs?? but as it is it's just after the pink pound tbh.
— trans trichster (@roserosered) May 6, 2017
White skittles for gay pride, a clever & supportive idea or an annoying marketing ploy? (As you don't know what flavour you're getting)
— Incognito (@Incogni37981052) June 5, 2017
Some even said they found the new packets racist, as the company chose white as a neutral colour rather than another shade.
i'm eating white skittles. idk how this edition is meant to support pride? and why white ????
— beth✨ (@bmarw_) May 26, 2017
Yes. I'm one of the people uncomfortable with the Skittles going white.
They're missing the point of pride and white was not a good choice.— Mia ???????????? (@EnterDumbPhrase) May 6, 2017
"All the lentils are white in celebration of Pride." Sooooooo to celebrate equality they make white skittles…. how is that not racist?
— Chloe Cowan (@cowan_chloe) April 2, 2017
Whether they want to chow down on the white skittles or not, other social media users have defended the whited-out packs, saying that they don’t deserve the criticism.
To everyone saying the white skittles are racist-
You sound stupid af. Please stop. It was never about you. #pride— Courtney (@CRPiestrak13) May 6, 2017
Skittles tries to do a nice thing by making a bag of white Skittles for LGBT pride and gets called racist…really? Smh
— Joe (@joe_pies) May 9, 2017
Above all, regardless of matters of race, equality and Pride Month, Twitter users’ greatest concern seems to be that they won’t be able to skip their least-favourite flavours.
i just realised that by getting the white skittles im gonna have to eat all the lemon and lime ones
— lois (@tbhitslois) May 25, 2017
If you’re not a fan of the lime or orange flavours, there’s no way of telling which ones they are.
The horror.
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