People are losing their minds over this suit company's same-sex fashion campaign
People are having strong reactions to a stylish campaign featuring same-sex couples from menswear company Suitsupply.
On Tuesday, the global suit store known as the “JetBlue of Suits” for its affordability, unveiled its Spring-Summer 2018 ads starring all-male couples in various high-fashion poses.
The images both angered and excited people.
What a disgusting campaign of @suitsupply !! Way to far, I'll never ever buy suits with you anymore!!! #boycotsuitsupply
— Maarten van Fraassen (@mvanfraassen) February 21, 2018
suitsupply came with their first not totally awful ad campaign, which celebrates gay couples, and people are LIVID. some guys worried that wearing suitsupply now makes them look gay. pic.twitter.com/2PWgjVwANE
— dieworkwear (@dieworkwear) February 21, 2018
Thank you @suitsupply. This is beautiful. ️ #suitsupply #gay #gaykrant pic.twitter.com/pJqsT1qtPb
— gaykrant (@GaykrantNL) February 21, 2018
Lolol @suitsupply is really shaking the table today. People on IG are losing it
— Saint Shannon (@shannon_sense) February 21, 2018
An employee of the brand penned a thoughtful Twitter thread about the impact of the progressive campaign.
So I'm only employed at my current position at Suitsupply until this Saturday but I've been reading the replies to the new campaign and specifically this pic: pic.twitter.com/boc7yeqQLP
— Claude T. Hector (@TlntdMrHector) February 21, 2018
I've been with the company for about 3 years and I've actually never been prouder to say that I'm under their employ.
— Claude T. Hector (@TlntdMrHector) February 21, 2018
I don't really care about all the hateful commentary under the pic itself but I do know that I was making the final alterations on a gay couple's suits yesterday and I decided to show them the shots on the website. One of them wept openly. This matters to people.
— Claude T. Hector (@TlntdMrHector) February 21, 2018
Last week, I fit a woman who wanted to wear a more masculine looking suit to her sister's wedding because she didnt want to wear a dress like her date. This matters to her.
— Claude T. Hector (@TlntdMrHector) February 21, 2018
And this matters to my coworker who is transitioning and had me fit a suit to fit her changing dimensions until she's finished with all the hormones and surgeries.
— Claude T. Hector (@TlntdMrHector) February 21, 2018
A Suitsupply representative sent Yahoo Lifestyle the following statement on behalf of founder and CEO Fokke de Jong:
“The Suitsupply Spring ad campaign celebrates individuality and love. At Suitsupply, everyone can find their perfect fit in clothing and in life, and we mean everyone. This is true to our brand and our culture. We are proud of who and what we stand for.”
In a press release, De Jong also said, “The attraction between people is an important part of fashion advertising. A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”
Fashion gets more diverse by the day, from Burberry‘s “Wrapped In Love” campaign shown during London Fashion Week to retailer Missguided’s new mannequins with vitiligo and stretch marks and the explosion of plus-size models in recent years.
“The fashion industry has always been at the forefront of LGBTQ inclusion and visibility, often with great social impact,” Zeke Stokes, vice president of programs at GLAAD, tells Yahoo Lifestyle. “By featuring LGBTQ couples in its campaign, Suitsupply is sending a global message of love and acceptance — all while making a smart business decision.”
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