Modern Day Cult Beauty Buys That Every Woman Should Own

We may’ve grown up seeing our grandmothers spray their locks liberally with Elnett hairspray and our mums slather their faces in Creme de la Mer, but times have changed and it’s time to reevaluate the products we deem as ‘cult’ buys.

While there’s undeniably something to be said for the classics, there’s a whole new gaggle of beauty buys that have paved the way in the past decade or so - and become permanent fixtures in our bathroom cupboards and on our dressing tables. Hot cloth cleansers, lipsticks that stand the test of time and perfumes that have everyone sniffing you appreciatively have made it big, and deserve your respect.

From Neal’s Yard to Jo Malone, these products have a modern day cult following for very good reason.