Make-up for men: The best beauty products for the boys
In an increasingly gender-neutral and HD world, it’s no surprise that it’s not just women reaching for the make-up anymore. The male grooming market is a multi-billion pound global industry and, for the first time ever, L’Oreal Paris has featured a man in its latest cosmetics campaign.
Gary Thomson, known for his blog ‘The Plastic Boy’, stars alongside other female beauty influencers and celebrities, including Cheryl and Ruth Crilly. Make-up for men is officially mainstream.
Male grooming has evolved far beyond the traditional fragrance adverts, aftershave lotion and hair gels that previously defined the industry. Even the faux orange glow favoured by male TV stars like Joey Essex and Dale Winton has been sophisticated into real male cosmetics -and we're not just talking about 'guyliner'.
With male beauty brands now available on the high street, makeup for men is here to stay. Here's our pick of the products to buy now. Maybe in time for Xmas?
What do you think of makeup for men? Are you going to buy any of these products? Tweet us your thoughts at @YahooStyleUK
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