Little Mix encourage fans to embrace body positivity in empowering new video

Little Mix hope their latest music video will “encourage and empower people to be who they are”.

The four-piece girl band promote body positivity and hit back at critics in a teaser for their latest single ‘Strip’ which is set to be released tomorrow.

In a sneak preview the group shared via their official Instagram page, Little Mix are pictured naked emblazoned with hateful words such as “fat” and “slutty” they have received from critics in the past.

The band captioned the image with lyrics from upcoming song: “Take off all my make-up cos I love what’s under it/Rub off all your words don’t give a f*** I’m over it/Jiggle all this weight, yeah you know I love all of this/Finally love me naked/Sexiest when I’m confident.”

For the video, the band – made up of Perrie Edwards, Jesy Nelson, Jade Thirlwall and Leigh-Anne Pinnock – enlisted the help of other inspirational women.

Mental health advocate and author Bryony Gordon stars in the clip alongside body positive muse Megan Jayne Crabbe.

“A few months ago, we invited all the women to be a part of our brand new music video for #Strip”, Little Mix revealed via Instagram. “Strip is a really special song from LM5, it’s all about standing proud and we wrote it to encourage and empower people to be who they are.”

Although the video has yet to be released, fans have already began to share their personal stories of body confidence issues via the hashtag #StripWithLittleMix.

Some took to the social media platform to speak candidly about their struggle with acne while others opened up about the pressures regarding their weight.

One took to Twitter to write: “‘Strip’ means a lot to me. I’ve struggled so much in the past with my scars, my visible disability and my weight. Seeing the little clip of the ‘Strip’ music video, it’s inspired me to show the real me, stripped.”

Another wrote, “Looking in the mirror used to be so PAINFUL and I hated doing it but with little mix I’ve never felt more confident about myself and I’ve never been happier! I used to take closed mouth black and white pics now I take pics like these! Thank you girls.”

One social media user thanked the band for helping them to find confidence in their sexuality, as they tweeted: “I can’t thank @LittleMix and @PialovesLM enough for helping me to be confident in my sexuality! If it wasn’t for your support I wouldn’t be this proud! But you taught me that it’s okay to be gay and of people have a problem that’s their fault.”

Another opened up about their scars and how Little Mix’s latest single helped them to speak candidly on social media about their personal struggle with self-confidence.

“When I was few days old, I had to have life saving surgery. the scar i have to these days was always one of my biggest insecurities. Since a while I started to accept it and stop constantly covering in the summer time. I made it. I survived.”

Little Mix’s latest single ‘Strip’ will be released tomorrow.

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.

Read more from Yahoo Style UK:

‘It’s time for a plus-size Ken!’: UK blogger wants men to embrace the body positive movement, too

Actress Lili Reinhart praised by fans for ‘inspirational’ speech on body image

Pretty Little Thing shows two different sized models wearing the same clothing – and the Internet is loving it