A lilo with boob holders now exists due to high demand from holiday-goers

Bravissimo has launched a lilo which features boob holders for big-breasted holiday-goers.

The lingerie giant posed the concept on Twitter, as an April Fool’s joke earlier this year but customers were quick to admit that they would waste no time in purchasing the real deal.

One social media follower replied to Bravissimo’s joke tweet saying, “How many of us big-boobed ladies would actually buy this? If only it was for real they’d maybe be on to something.”

While another admitted [sic]: “Do you know what? This is almost annoying that it’s an April Fool’s because that would genuinely be useful…”

Fast-forward two months and a fuchsia-hued lilo with built-in breast holders is selling for £25 on the lingerie label’s website.

On the first invention of its kind, Director of Bravissimo, Elly Corney, said: “When we saw our customers’ response to our April Fool’s, we knew we had to do something about it and we’ve had so much fun developing the lilo for our customers.”

“We’re not experts in lilos so we don’t know if there will be another one (yet!) but we hope lots of Bravissimo girls are going to enjoying relaxing on their fronts and having fun with it this summer and we can’t wait to hear what they think of it!”

Just like that, Bravissimo brings a whole new meaning to ‘cup holders’.

Follow us on Instagram and Facebook for non-stop inspiration delivered fresh to your feed, every day. For Twitter updates, follow @YahooStyleUK.

Read more from Yahoo Style UK:

Say goodbye to messy sheets: A period sex blanket has landed

Baby bikinis: Are two-piece swimsuits for children appropriate?

Social media is applauding this woman for normalising ‘saggy boobs’