From Kylie Jenner to Rihanna, how celebrities changed the face of the beauty industry

Victoria Beckham has added another impressive string to her bow, as the fashion designer has finally decided to make her foray into the beauty industry.

Set to launch in AW19, the self-confessed make-up junkie is expanding her empire with Victoria Beckham Beauty which will include the “must-have items in make-up, skincare, fragrance and wellness”.

But with the already A-list-studded industry already booming – according to market researcher NetBase, beauty brands are now more popular than fashion labels in social media conversation – will Beckham be able to find her footing?

From Kylie Jenner’s billion dollar company to the fact that Rihanna now makes more money from her beauty line than she does music, we take a look at the appeal behind the world’s most successful celebrity beauty brands.