Jameela Jamil celebrates airbrushing win with new promo poster for 'The Good Place'

Jameela Jamil has posted on social media to proudly show off her ‘back fat’, while calling on other influencers and celebrities to call out the practice of airbrushing.

The actress, who has publicly taken on the fight to overcome unrealistic body ideals as a result of image editing, is thrilled to share her most recent win.

Jameela, who stars in NBC’s comedy ‘The Good Place’, has managed to ensure a promotional image for the comedy series remained true to life - ‘back fat’ and all.

On Instagram, the body positive activist shared the image alongside a message explaining why the topic was so important to her and how airbrushed photos had impacted the way she saw herself as a young girl.

“Finally able to INSIST my image, even on billboards isn’t ever airbrushed,” she wrote.

“I get backfat in Every. Single. Bra. And I used to hide/bin so many photos because of ‘muffin tops,’ double chins and ‘imperfections’ because I never saw them on people on TV.”

“I’m aware this isn’t some huge victory, and not ‘brave’,” she continued. “but as someone who had such obsessive body dysmorphia and was so fixated on the embarrassment of what we perceive as ‘flaws’ this is just a little win for little anorexic teenage me.”

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Jameela went on to call on other celebrities to follow her lead and insist images of them are no longer airbrushed.

“I know it’s hard because we are perpetually scrutinised and criticised in this industry, but I’m begging other influencers, actors and models to join me in not allowing airbrushing,” she added.

“We have to stop setting standards for others that we ourselves don’t even meet.”

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Since sharing, her post has been flooded with comments from others thanking the 33-year-old for taking such a strong stand on the practice.

Others explained how important it was for them to see celebrities and others embracing their imperfections.

This isn’t the first time Jameela has revealed her opposition to the practice of airbrushing.

Earlier this year she apologised to fans who may have been affected by airbrushed images of herself taken in the early stages of her career.

In her twenties, the actress wasn’t away that she could insist on banning photoshopping of her pictures, and admitted that looking back at them no makes her feel “gross.”

The actress went on to explain that the impact of the airbrushed images has been long-lasting.

“I still suffer from body dysmorphia, I can’t get rid of it,” she revealed. “Something’s wrong with my brain and I will rally against it forever.”

Jameela continued: “I don’t weigh myself anymore and I sort of judge my size on how my clothes fit because I know that I’ll never be able to see myself properly.”

Airbrushing isn’t the only topic the body positive advocate has been vocal about. The former television presenter has also been outspoken about the media’s portrayal of seemingly ‘perfect’ celebrity bodies.

Most recently, Jamil criticised A-listers such as Kim Kardashian and Cardi B who regularly endorse detox slimming teas on Instagram, as she tweeted: “I hope all these celebrities all s*** their pants in public, the way the poor women who buy this nonsense upon their recommendation do.”

The actress also recently become an advocate for body positivity after launching the i Weigh campaign on social media – a movement designed to encourage others to share what makes them incredible beyond ‘flesh and bones’.

Jameela also recently appeared as one of the 15 female trailblaizers handpicked by the Duchess of Sussex during her stint as guest-editor of Vogue.