Ivanka Trump's clothing brand is being sold under another name

Another day, another media scandal for the Trump family. However, this time it’s First Daughter, Ivanka Trump who has hit headlines, once again because of her eponymous fashion brand.

Ivanka’s clothing line was the centre of controversy back in February, when several leading retailers, notably Nordstrom and Neiman Marcus, dropped the fashion line as a response to the ongoing protest against Donald Trump’s political win.

It’s fair to say that since then, the brand has been pretty quiet. However, yesterday that all changed.

Firstly, it was discovered that Ivanka Trump’s clothing was being sold in hundreds of Stein Mart stores (a discount retailers) across America. This hardly came as a big surprise, as sales for the brand have undoubtedly dropped in recent months, as Ivanka struggles to keep her business and new White House position separate.

However, what was not expected, is that the majority of her designs have now been relabeled under the name of ‘Adrienne Vittadini’. The mix up was uncovered after two identical dresses were found, one being labelled ‘Ivanka Trump’ and the other, ‘Adrienne Vittadini’.

This isn’t sounding great.

Apparently, this is the fault of the brands distributor G-III Apparel Group, who told Business Of Fashion, “G-III accepts responsibility for resolving this issue, which occurred without the knowledge or consent of the Ivanka Trump organisation.”

So, we didn’t know, Ivanka apparently didn’t know, what about Adrienne Vittadini?

Vittadini is a designer in her own right, selling accessorise and shoes, and has yet to comment on the discovery. However, if it turns out that she also had no idea of the label swap, her brand could take legal action against G-III.

Although we have no idea if there was a motive behind the rename, or if it’s simply a mix-up, G-III have, “already begun to take corrective actions, including facilitating the immediate removal of any mistakenly labelled merchandise from its customer.”

However, with the majority of people really not wanting to be associated with Trump right now, this latest blunder is sure to ruffle more than a few feathers.

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