Is fizzy milk the next big food trend?
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Forget avocado roses, jam jar cocktails and freakshakes for one moment. Why? Because there’s a newbie on the scene…
Yes, fizzy milk is set to take over an Instagram feed near you.
In a bid to save failing milk sales (almond and soya substitutes are becoming increasingly popular), milk giant Arla has unveiled a whole new product.
The creative minds behind the invention, biochemist Sven Thormahlen and former Heinz creator Matt Walker, hope fizzy milk will triple dairy sales by 2020.
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And to keep millennials on their side, the drink will be mixed with berries to produce a highly Instagrammable pink hue. Clever…
Another major selling point is the fact that the drink is created from a type of whey which does not contain any fat. And although it is suitable for teenagers, fizzy milk could also be used in cocktails in the future if proven a hit.
The drink will be rolled out in the UK and Singapore first to test sales before hopefully being introduced on a global scale.
But will it gain a top spot alongside the likes of avocado on toast? The proof is in the Instagram likes…
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