Costa receives mocking response for new ‘flat black’ coffee
Costa Coffee has come under fire for the introduction of a ‘black white’ to its menu.
In a bid to revamp the chain, the company recently launched the ‘Flat White Family‘ range on the back of the now-popular ‘flat white’.
But the caffeine giant has faced backlash with many taking to Twitter to call out the new beverage’s similarities to erm, a standard black coffee:
“Flat Black” – the same as an old school black coffee??? ☕️ pic.twitter.com/ktFWWBS8Ib
— Ryan (@rt86uk) March 10, 2018
I don’t mind Costa as such, but the introduction of the ‘Flat Black’ might just try even my patience. #coffeebore
— Mark Wright (@mwrightwriter) March 10, 2018
Costa coffee are all smug with their new ‘Flat Black’. If you were wondering; it’s a slightly smaller than normal americano.
— Jake Owens (@JakeOwensPhoto) March 10, 2018
Costa have started selling a ‘flat black’. Congrats guys, you’ve invented black coffee.
— Erica (@Brackers_) March 8, 2018
FLAT BLACK?!!…. come on Costa who are you trying to kid. pic.twitter.com/N8Ive7IMMo
— Martin Swadling (@MartinmyLondis) March 8, 2018
Costa are introducing a ‘Flat Black’…or as the rest of us call it; an Americano. #Flatblack#coffee
— Jim Pollitt (@James_E_Pollitt) March 13, 2018
According to a press release, the ‘Flat Family’ offers a ‘new range of styles and flavours’ and each beverage is ‘handcrafted by an expert barista using the purest coffee extraction method, a cortissimo shot – 21 grams of coffee extracted over 15 seconds to create shorter extraction’.
Sadly, it may take a little more convincing than that…
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