Cindy Crawford & Kaia Gerber's Versace campaigns
From landing her first beauty campaign to walking her first fashion month, Kaia Gerber is the biggest breakout star of the year. But as the 16-year-old continues to make a name for herself, the inevitable comparisons to her supermodel mom, Cindy Crawford, carry on. How could they not, though, with mother-daughter similarities as spot-on as theirs? Now the latest subject of comparison is their Versace campaigns.
After walking for the designer in Milan this September (in the same show as her mom), Gerber landed a place in the brand's supermodel-filled ads, co-starring with icons (and her mother's contemporaries) like Naomi Campbell and Christy Turlington. The teen poses in a pale blue logo tee, trousers, and mini bag while sporting Versace medallions as jewellery, but the best part of her look is her massive hair.
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The voluminous 'do is reminiscent of Crawford's in her Gianni Versace ads 30 years ago, in the Spring 1987 season. Even her and Gerber's facial expressions are the same, from their arched brows to their slightly-open mouths.
Whether or not it was intentional, Gerber's mirroring of her mother is appropriate in her campaign, which features the Gianni Versace tribute collection, and nods to the past while looking ahead to the future.
"This campaign represents the link between past and present. You need to know who you are, and where you are coming from, to build your future," Donatella Versace, who artistically directed the shoot, said of the ads. That explains why promising up-and-comers costar with iconic supers. Sounds like an ordinary day in the Gerber-Crawford household.
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