Charcoal activated vegan croissants are the new hipster food trend confusing Twitter

We can thank our East London eateries for some of the most insane food and dining trends: rainbow bagels, slate crockery, Matcha-flavoured… well, everything. And now, they’re kindly blessing us with something that looks like its been left in the oven for too long.

Introducing: ‘Charcoal activated vegan croissants’.

Hailing from kooky Italian snack bar, Coco di Mama, the unconventional pastry comes with a warning sign saying ‘Taste’s better than it looks!’

After coming across one in her local, Twitter user Amy Charlotte Kean decided to share her find with the world, captioning her photo “I feel like this might be a bit much, even for East London”, which was retweeted over 4,800 times.

The croissant – which is sold for £1.80 a piece – is said to contain 285 calories per serving on the restaurant’s website.

That’ll probably be all the icing sugar masking the taste. *Cough*.

While totally vegan, allergen-wise it’s said to contain cereals containing gluten (wheat, barley), soya, and traces of nuts and sesame.

Charcoal has been lauded a ‘super food’ lately for it’s detoxifying qualities (it’s said to reduce the body’s absorption of toxic substances by roughly 47 percent).

The black ingredient is even used in toothpaste to whiten and in our skincare products.

But does that really mean we want to taint our delicious bronzed pastries with the stuff? Probably not…

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