What Yahoo UK readers are buying in the Black Friday sales

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Black Friday sales can be hugely overwhelming. After all, there are thousands of deals, discounts and offers available - and no one can be bothered to sift through them all.

So, to help you decide which deals are worth snapping up, we’re sharing the 10 products most Yahoo UK users are purchasing today.

The award for the most purchased product so far goes to the newest Echo Dot, Amazon’s popular smart home device. Launched in October 2019, the third-generation Echo Dot is available in four colours - but it’s the black version that you’ve all been snapping up. The product, usually £49.99, is just £22 today.

Moving from technology to beauty, Olay’s Total Effects 7-In-1 Anti-Ageing Night Firming Moisturiser is the second most popular product on Yahoo UK today. The skincare staple, which helps defend against seven signs of ageing, is hugely reduced on Amazon today - down from £17.35 to £6.74.

We’re back to tech for the third most popular purchase of the day. Seems like you’re all loving the almost £30 saving on the INIU Power Bank - a must-have for any smartphone user.

A pack of bamboo toothbrushes comes in fourth (seems like you’re all taking sustainability seriously, bravo) followed by a top-rated serum.

Two more beauty products - a jumbo Sanctuary Spa set and another Olay moisturiser - and three more tech buys complete the top 10.

What Yahoo UK readers are buying in the Black Friday sale

1. Amazon’s Echo Dot (3rd Gen) | Now £22 (RRP £49.99)

2. Olay Total Effects 7-In-1 Anti-Ageing Night Firming Moisturiser | Now £6.74 (RRP £17.35)

3. INIU Power Bank | Now £10.39 (RRP £29.99)

4. Earth Kissed Bamboo Toothbrushes | Now £5.07 (RPP £12.99)

5. Beverly Hills Instant Facelift And Eye Tuck Serum | Now £9.52 (RPP £20)

6. SanDisk Extreme 128 GB | Now £16.99 (RPP £16.99)

7. Sanctuary Spa Gift Set | Now £18.99 (RPP £40)

8. Olay Regenerist 3 Point Firming Anti-Ageing Cream Moisturiser With Hyaluronic Acid | Now £11.99 (RRP £29.99)

9. Kasa Smart Plug by TP-Link | Now £44.99 (RPP £54.99)

10. Betron B25 Noise Isolating Headphones | £7.99 (RRP £19.95)

More popular Black Friday 2019 articles on Yahoo UK:

Live updates on the best deals

Very best deals on Amazon today

All the Black Friday deals you need to know about