Beyonce’s new Ivy Park collection criticised for excluding larger customers
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Her new Adidas x Ivy Park range has been high-anticipated some time - but now Beyonce’s fans have revealed they are disappointed by the lack of size inclusivity.
After the gender-neutral collection - which features jumpsuits, biker shorts, hoodies, and sports bras - was released over the weekend, it quickly sold out.
However, despite its popularity, many plus-size shoppers complained the range only went up to an XL.
People took to Twitter to criticise the singer, 38, for using inclusivity to promote her clothing brand, but failing to cater to larger than an American size 16/ 18 - or a UK size 20/ 22.
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One person wrote: “I love Beyoncé. I am a noted member of the Beyhive. It is also incredibly disappointing that a woman who has made inclusion a part of her brand willfully excluded plus-size people from her athleisure line. And this isn't the first time.”
They are thought to be referring to her first Ivy Park collection for Topshop in 2016 which also featured sizes XS to XL.
Another commented: “We can love her and still say Bey is wrong for Ivy Park’s size exclusion.
“You can’t celebrate the inclusivity of your other projects, having plus size dancers and background singers, but ignore us *again* when it comes to this. The exclusion is intentional and I’m tired.”
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A third shared: “I stan Beyoncé, but it’s disappointing to see that this collection only goes up to an XL, especially because Adidas recently started selling size inclusive activewear as well.”
And a fourth added: “Ivy Park not having plus sizes is so gross considering Adidas did 6.41 billion in revenue last quarter and nothing they're selling is so revolutionary that it would take time to size up.
“They can afford to and they know how to. They CHOSE not to.”
The prices of the new collection range from approximately £20 to £190.
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Some social media users pointed out that Beyonce sent pieces from the collection to plus-size stars including Ashley Graham and Lizzo.
One person noted: “I keep seeing Ivy Park doesn’t have plus sizes but seeing plus size girls in Ivy Park.
“Wait a minute. I’m seeing Lizzo in Ivy Park & y’all said the line didn’t come in plus size.”
The mum-of-three recently opened up about body positivity in the January issue of Elle magazine.
She said: “If someone told me 15 years ago that my body would go through so many changes and fluctuations, and that I would feel more womanly and secure with my curves, I would not have believed them.
“But children and maturity have taught me to value myself beyond my physical appearance and really understand that I am more than enough no matter what stage I’m at in life.”
