Yahoo Autos Ford CEO Loves Daily Driving an EV Sedan from a Chinese Competitor
Ford CEO Jim Farley said he drives a car from a Chinese competitor and "doesn't want to give it up."
Farley said the model in question is the Xiaomi SU7, and he's had it in the United States for six months.
The SU7 is a full-size sedan and the first EV from Xiaomi, a Chinese consumer electronics company.
You might think the CEO of Ford Motor Company shows up to work each day in a Ford. According to the boss himself, you'd be wrong. That's because Ford CEO Jim Farley recently admitted on the Everything Electric Show podcast that he's been driving a car from Xiaomi, a Chinese consumer electronics brand.
Farley admitted that while he normally doesn't like talking about the competition very much, Ford imported a Xiaomi SU7 to Chicago via Shanghai, and he's been driving it for the past six months. He also said he "doesn't want to give it up," citing a radical approach to competing against Chinese automakers such as Xiaomi and BYD.
The Xiaomi SU7 is a new model for 2024 in China. The manufacturer, Xiaomi, is better known as a smartphone and consumer electronics company but announced plans to build an electric vehicle in 2021. The SU7 is a full-size sedan, and despite carrying a relatively low price of around $30,000, comes with an air suspension, adaptive dampers, and active aero. It also comes with Xiaomi's own Level 2 and NoA (navigate on autopilot) system, which is certified for use in 100 Chinese cities.
The Xiaomi SU7 was met with such popular demand in China that it reportedly sold out of its entire 2024 production run on the first day. In fact, Xiaomi is said to have sold 100,000 units before the first model was even delivered.
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