Coles unveils $400 Flybuys Christmas offer: 'Instant cash off'

Coles customers can now start stashing away their Flybuys points and enjoy “instant cash off” their Christmas grocery bill. The supermarket giant has been emailing customers with the offer, which a spokesperson told Yahoo Finance was available nationally for the first time.

Flybuys members who activate the ‘Collect for Christmas’ offer by Sunday, August 25 can bank up their Flybuys dollars for the holiday period. Coles is also offering exclusive bonus points offers over the next 12 weeks to customers who opt-in to the promotion.

Coles chief customer officer Amanda McVay said customers could build up their points and enjoy “greater savings” at the checkout come Christmas time.

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"We know that Christmas can be an expensive time of year, which is why our Collect for Christmas campaign gives our customers a head start,” McVay said.

“Collect for Christmas is the perfect way to let Flybuys points do the heavy lifting — start early, save, and make this Christmas unforgettable by taking advantage of this offer in the lead up to Christmas.”

A Coles survey found one in three customers had already started on their Christmas budget, including by collecting rewards dollars, saving money or buying specials.

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Members will have received an email on August 5 to activate the offer. Once you activate it, Coles will switch off the prompt at checkout to redeem 2,000 points for $10 off your shop during the promotional period and send you personalised offers.

You can then redeem your collected points during the Christmas period from Wednesday, December 11 to Tuesday, December 24.

While the savings you get will depend on how many points and Flybuys dollars you can collect, Coles said customers can redeem up to 80,000 Flybuys points in one transaction, equivalent to $400 off your shop.

What about Woolworths customers?

Woolworths customers can bank their Everyday Rewards points by opting into the ‘Bank for Christmas’ feature in the app or online. Unlike Coles’ promotion, this can be done anytime throughout the year.

Points can be redeemed at Woolworths, Big W, BWS, Everyday Market and participating EG Ampol locations from November 13, 2024.

Last year, Woolworths said members saved an average of $100 through the program, with some members saving up to $4,000.

Adelaide mum Jessykah Burnage said she saved up $1,180 through the ‘Bank for Christmas’ option last year, which went towards Christmas presents and groceries.

“I feel like it’s more bang for buck to leave it and to get hundreds of dollars off one shop rather than $10 here and there,” she told Yahoo Finance.

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