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Tinie Tempah turned LFWM into a basketball court for What We Wear SS18

Rosy Cherrington

10 June 2017 at 7:16 pm

What We Wear SS18 presentation ‘Bring Your Game’ [Photo: Yahoo Style UK]

What We Wear debuted its SS18 collection at London Fashion Week Men’s on Saturday 10 June, turning the Old Truman Brewery into a basketball court complete with retro-style locker room.

Titled ‘Bring Your Game’, the presentation saw models take to the custom built basketball half-court court to shoot hoops, showcasing the versatility of the garments.

[Photo: Yahoo Style UK]

For the new collection, brand founder Tinie Tempah collaborated with with British luxury eyewear brand Cutler & Gross, and footwear brand Converse: remaking its famous skate shoe.

[Photo: Yahoo Style UK]

Dexter Dapper Johnson, international artistic director at Toni & Guy, created the hair looks for the presentation, working with each models’ natural hair texture and adding label.m Gloss & Hold spray for a faux-sweat sheen.

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Glitter hair for guys is a thing now, according to Topman

Cuddly but not cute at Liam Hodges’ SS18 show

Nigel Cabourn took military style to the next level at LFWM

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