Emma Watson has launched a new Instagram account

Amy de Klerk

Updated 21 February 2017 at 10:19 am

Emma Watson has opened a new Instagram account to document what actually goes into a press tour. The actress – who has just set off to promote Beauty and the Beast – also hopes to change the way people think about fashion, by promoting sustainability on the account.

"About to set off on day one of the @beautyandthebeast press tour with Team Watson," the actress wrote on her personal Instagram account. "Hello Paris! Bonjour! I've started a new Instagram called @the_press_tour so you can follow our journey. I hope you enjoy seeing what goes on behind the scenes. It takes a village! Love, Emma."

Everything featured on her new Instagram account will be verified by Eco-Age, a brand consultancy with a sustainable fashion focus that was founded by Livia Firth.

The first image showed Watson wearing a Stella McCartney coat as she set off for the tour, before sporting an Oscar de la Renta ensemble for a public screening of the film in Paris.

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