Black Friday 2024: The Best Early Sales to Shop Now
Wallets at the ready: Black Friday 2024 has begun. The OG sales event is the best opportunity of the year to shop big discounts at your favourite brands. In this guide, we'll tell you when Black Friday (officially) starts and ends, which retailers to keep an eye on this month, and how to hunt down the best fitness, grooming and menswear deals throughout November.
Best Black Friday Deals 2024
Some brands have already launched their Black Friday sales. These are the best deals we've spotted so far. For a full list of all the early sales, keep scrolling.
Black Friday Tech Deals
Black Friday Health Deals
What is Black Friday?
Black Friday is the biggest shopping day of the entire year. In the US, it marks the beginning of the Christmas shopping period. It made its way across the Atlantic in 2010, and has since become the biggest date in the UK's shopping calendar.
Most UK retailers now take part in Black Friday in one way or another, with sales lasting anywhere from 24 hours to several days and even weeks before the actual date.
Over the year's, Black Friday has morphed from an in-store event into a digit-first sale. You can still brave the high-street in search of a bargain should you wish to. But you'll no longer need to contend with crowds of shoppers camping outside department stores.
That's because the real competition is now online. Once Black Friday enters its busiest period (typically starting the week prior), in-demand products routinely sell-out the same day and in some cases the same hour that sales go live.
When is Black Friday 2024?
This year, Black Friday falls on Friday 29 November, with Cyber Monday landing on Monday 2 December. However, you'll want to keep your eyes on your favourite retailers on the days and weeks leading up to the sale, as many deals drop throughout the month and especially the week leading up to the big day. Last year, some retailers launched their sales as early as 1 November.
How to Find the Best Deals
During Black Friday, it can be difficult to differentiate between fake deals and those that are genuine, so it's worth remaining cautious when shopping.
In 2022, Which? found that 98% of products that were on sale at seven major home and tech retailers on Black Friday in 2021 were actually cheaper or the same as their Black Friday price at other times in the year. So, it pays to be cautious.
During Black Friday, it also isn't always obvious when you've found a good deal. Follow these steps to ensure you don't waste your money.
Check prices at other retailers: When you spot a deal, check how much the same product is on other sites if you can. That way you can compare each retailer's discounts against one another.
Price tracker tools: If you're shopping on Amazon, the CamelCamelCamel web browser plugin will show you a product's entire price history on the site. For other retailers, you can search for a product's price history on PriceSpy or Pricerunner. These tools aren't perfect, but they give you a good idea how genuine a deal is.
Ask yourself: 'Do I need it?': As Martin Lewis, the Money Saving Expert, advises: 'Before spending, ask yourself, do I need it? Can I afford it? If the answer is no to any of those, DON’T buy it. Remember, it's not a saving if you weren't going to buy it anyway.'
Check on our pages: We ensure that every product featured in our Black Friday pages are not only genuine deals but are also actually worth buying.
Men's Health Black Friday Guides
Our writers will be on hand throughout the sale to scout out the best Black Friday deals across everything from home gym equipment and grooming products to menswear, massage guns, protein power, headphones and even sex toys, if that's your thing.
List of Black Friday Sales
Adidas – Up to 50% off clothing and footwear
Boots – 1000s of products now on sale
Braun – Up to 54% off electric shavers
Bulldog Gear – Up to 40% off gym equipment
Castore – 30% off clothing
Cult Beauty – Up to 40% off skin care
Currys – Deals across smart tech and grooming
Decathlon – Up to 50% off sitewide
Gymproluxe – Up to 60% off home resistance band bundles
Holland and Barrett – Better than half price on 100s of products
JD Sports – Up to 50% off
John Lewis – Deals live across site
JTX Fitness – Discounted treadmills, spin bikes and rowers
Kiehl's – Use code CYBER at checkout
LookFantastic – Up to 50% off selected products
Lululemon – Sign up for early access
Myprotein – Up to 60% off in pre-Black Friday sale
NordicTrack – Save up to £800 on exercise machines
Optimum Nutrition – Savings now live
Oura Ring – Shop up to £200 off
Patricks – Up to 50% off
Philips – Sign up for early access
Polar – Up to 40% off selected items
PHD Nutrition – Sign up to unlock offers
Protein Works – Cyber Month deals now live
Puma – Up to 60% off apparel
Reebok – Price reductions now live
Sephora – Up to 25% off
Superdrug – Biggest ever Black Friday sale live
Stubble & Co – 20% off everything
Sweatband – New deals each Friday throughout November
The North Face – Sign up for early access
The Perfume Shop – Black Friday deals now live
Therabody – Save up to 30% on recovery tech
Black Friday Retailers to Watch
If you're planing to buy something particular this Black Friday, it's worth having an idea of the products and brands you intend shop. Below, we've listed all the sales we saw in 2023, which should give you a taster of what to expect later this month.
Bulk – One to watch
Built for Athletes – One to watch
Gymshark – One to watch
Hyperice – One to watch
Levis – Up to 50% off
Nike – One to watch
Represent – One to watch
Suunto – Up to 40% off sports watches
Technogym – One to watch
Under Armour – Deals coming soon
WHOOP – One to watch
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