When is Black Friday 2024? Dates, Deals and Retailers to Watch
Wallets at the ready: Black Friday 2024 will soon be upon us. The OG sales event is the best opportunity of the year to shop big discounts at your favourite brands. In this guide, we'll tell you when Black Friday starts and ends, which retailers to keep an eye on, and how to hunt down the best fitness, grooming and menswear deals this November.
What is Black Friday?
Black Friday is the biggest shopping day of the entire year. In the US, it marks the beginning of the Christmas shopping period. It made its way across the Atlantic in 2010, and has since become the biggest date in the UK's shopping calendar.
Most UK retailers now take part in Black Friday in one way or another, with sales lasting anywhere from 24 hours to several days and even weeks before the actual date.
Over the year's, Black Friday has morphed from an in-store event into a primarily digital sale. You can still brave the high-street in search of a bargain should you wish to. But you'll no longer need to contend with crowds of shoppers camping outside department stores.
That's because the real competition is now online. Once Black Friday enters its busiest period (typically starting the week prior), in-demand products routinely sell-out the same day and in some cases the same hour that sales go live.
When is Black Friday 2024?
This year, Black Friday falls on Friday 29 November, with Cyber Monday landing on Monday 2 December. However, you'll want to keep your eyes on your favourite retailers on the days and weeks leading up to the sale, as many deals drop throughout the month and especially the week leading up to the big day. Last year, some retailers launched their sales as early as 1 November.
How to Find the Best Deals
During Black Friday, it can be difficult to differentiate between fake deals and those that are genuine, so it's worth remaining cautious when shopping.
In 2022, Which? found that 98% of products that were on sale at seven major home and tech retailers on Black Friday in 2021 were actually cheaper or the same as their Black Friday price at other times in the year. So, it pays to be cautious.
During Black Friday, it also isn't always obvious when you've found a good deal. Follow these steps to ensure you don't wasting your money.
Check prices at other retailers: When you spot a deal, check how much the same product is on other sites if you can. That way you can compare each retailer's discounts against one another.
Price history tools: If you're shopping on Amazon, the CamelCamelCamel web browser plugin will show you a product's entire price history on the site. For other retailers, you can search for a product's price history on PriceSpy or Pricerunner. These tools aren't perfect, but they give you a good idea how genuine a deal is.
Ask yourself: 'Do I need it?': As Martin Lewis, the Money Saving Expert, advises: 'Before spending, ask yourself, do I need it? Can I afford it? If the answer is no to any of those, DON’T buy it. Remember, it's not a saving if you weren't going to buy it anyway.'
Check on our pages: We endeavour to ensure that every product featured in our Black Friday deals round-ups is a both a genuine deal and actually worth buying, regardless of how much a product is discounted.
Men's Health Black Friday Guides
Our writers will be on hand through November to scout out the best Black Friday deals across everything from home gym equipment and grooming products to menswear, massage guns, protein power, headphones and even sex toys, if that's your thing.
Black Friday Sales to Expect in 2024
If you're planing to buy something particular this Black Friday, it's always worth writing a list of the products and brands you intend shop. Below, you'll find a list of all the sales we saw in 2023, which should give you a taster of what to expect this year.
Adidas – Up to 50% off in Cyber Week sale
Argos – Tech and grooming deals
Amazon – Savings across all sections
ASOS – Up to 70% off
Boots – 1000s of products on sale
Boxraw – Up to 75% off sitewide
Braun – Up to 50% off
Built for Athletes – Up to 30% off
Bulldog Gear – Up to 40% off gym equipment
Castore – Up to 50% off
Columbia – Up to 30% off autumn/winter collection
Cult Beauty – 25% off almost everything
Currys – Savings across site
Debenhams – Up to 25% off grooming and beauty
Decathlon – Up to 50% off
Gillette – Up to 60% off
Gymproluxe – 40% off home resistance band bundles
Gymshark – Up to 70% off everything
Holland and Barrett – Up to 30% off protein products
House of Fraser – Up to 50% off
Hyperice – Discounts on recovery tech
JD Sports – Up to 50% off
John Lewis – Up to 33% off smartwatches – Garmin, Apple, Samsung & more
JTX Fitness – Discounted treadmills, spin bikes and rowers
Kiehl – 25% off all orders
Levis – Up to 50% off
LookFantastic – Up to 50% off selected products
Lululemon – Menswear deals
Maximuscle – Up to 60% off sitewide
Mr Porter – Up to 50% off select items
Myprotein – Use code 'black' for up to 80% off
NordicTrack – Up to 40% off treadmills, exercise bikes and rowers
Optimum Nutrition – Savings on over 100 products
Oura Ring – Shop up to £100 off
Patricks – Up to 30% off site-wide
P.E Nation – Up to 40% off sitewide
Polar – Up to 50% off fitness trackers and heart rate monitors
Puma – Up to 60% off
PhD Nutrition – Up to 40% off
Philips – Discounts across site
Protein Works – Up to 91% off in the Blackout Sale
Reebok – Up to 50% off clothing and footwear
Represent – Up to 70% off
Sephora – Up to 50% off
Stubble & Co – 15% off everything
Superdrug – Up to 60% off (members only)
Suunto – Up to 40% off sports watches
Technogym – Fit Day Friday offers until 27 November
The North Face – 30% off orders over £175
The Perfume Shop – Early Black Friday deals now live
Therabody – Up to £126 off recovery tech
Under Armour – Up to 51% off sportswear
WHOOP – 17% off 12-month memberships + up 40% off accessories
You Might Also Like
