This top-rated 50-inch 4K TV is now under £300

Steve May
Updated ·3-min read
This affordable TV ticks all the boxes and is on sale. (Currys PC World)
This affordable TV ticks all the boxes and is on sale. (Currys PC World)

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Now could be the perfect time to supersize your viewing, as this 50-inch 4K JVC smart TV has dropped to £299.

The top-rated TV has been discounted by over £80 in Currys PC World’s sale, and judging by the reviews, it’s excellent value for money.

The screen is large and cinematic, but won’t eat into your lounge as the surrounding picture bezel is super slim at just 11mm.

In total, it’s a manageable 1,240mm wide. The screen sits on a centred wire-frame pedestal, which should fit most TV furniture, if you choose not to wall mount.

Why we love it

This connected telly is built on the popular Android smart TV platform, and comes with a Freeview Play tuner. So all the main subscription-free catch-up TV channels (BBC iPlayer, ITV Hub, All4, My5, UK Play) are built-in, and there’s a wide selection of popular subscription streaming services available via the Google Play Store too, including Netflix, Amazon Prime Video, Disney+ and others.

Ever missed a programme but can’t remember what channel it was on? That’s no problem with this JVC, as Freeview Play comes with a seven day scroll back programme guide.

Other smart TV tricks include Chromecasting from compatible Android mobile phones, making it easy to share images and mirror your mobile on the big screen, and Google Assistant voice control.

Great picture quality

Naturally, the set is 4K and HDR (High Dynamic Range) ready, ensuring the best possible picture from 4K TV shows and movies. 4K programmes are capable of much finer detail than regular HD TVs, while HDR allows for more realistic picture highlights, like bright headlights or fireworks.

This makes the JVC 50” TV not only ideal for movies, but playing the latest PlayStation and Xbox games too.

Versatile and well specified, we reckon this JVC is a big-screen bargain.

What the reviews say

And, it seems Currys PC World buyers agree, rating the TV 8.2 out of 10 and offering some glowing reviews.

  • “Excellent TV. Does everything we hoped for and looks good too”

  • “With all your favourite streaming services (Netflix, Spotify, Disney+, etc) built in, it’s a fantastic product.”

  • “Good picture...looks stylish, great stand.”

  • “Excellent value for money. Image quality is good and viewing angles also good.”

  • “Simple access to smart features sound isn't bad at all for a TV this reasonably priced.”

  • “Good size. Easy to use. Looks great. My dog love the bigger picture. (She likes to watch TV).”

Buy it: JVC LT-50CA890 Android TV 50" Smart 4K Ultra HD HDR LED TV with Google Assistant | £299 (Was £379.99) from Currys PC World

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