Kim Mulkey knows when eyes are on her, and clearly the rest of the world is catching on.

With LSU playing No. 1 and undefeated South Carolina Thursday night in a massive SEC showdown, Mulkey took the floor wearing a jacket with her customary flash. It had Coca-Cola emblazoned on the side in an apparent sponsorship and an extremely cool tiger on the back.

Mulkey's eccentric style is a known quantity around the college basketball world, so her showing up with some glitz shouldn't be surprising to anyone. Although the Coca-Cola graphic earned some criticism, the intricate design on the back is undeniably cool.

Mulkey also brought her signature energy to the game.

College basketball fans, as usual, were divided on Mulkey's ostentatious style.

REQUIRED READING: LSU women's basketball vs. South Carolina: Score, live updates from top-10 SEC battle

Kim Mulkey jacket reactions

Some of the reactions to Mulkey's jacket were too vulgar to publish, but people had plenty of thoughts.

Mulkey isn't going to change, just like the LSU Lady Tigers have no intention of changing. Social media won't be the tipping point. But people will continue to talk about her and her outfits all the same.

This article originally appeared on Lafayette Daily Advertiser: Kim Mulkey's outfit, Coca-Cola jacket draw attention vs South Carolina