Friends, it’s pretty simple: if you still think the NFL is a mass of humorless grindbots, you haven’t seen JuJu Smith-Schuster. The Pittsburgh Steelers wide receiver has damn near singlehandedly rescued this NFL season with his anime-inspired touchdown celebrations and bike-hunting antics. And here he is spreading a little Christmas cheer at a local sporting goods store by signing his own jersey:

Best part of that video: the store employee has no idea who he is when he starts signing the jersey, and may not even know who he is afterward.

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Jay Busbee is a writer for Yahoo Sports. Contact him at jay.busbee@yahoo.com or find him on Twitter or on Facebook.

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