LAWRENCE — When Kansas football kicks off the 2024 season later this month, it’ll do so as a member of a new-look Big 12 Conference.

Oklahoma and Texas are no longer in the league, as they are about to compete in their first seasons in the Southeastern Conference. The Big 12 has added four schools that used to be in the Pac-12 Conference, in Colorado, Arizona, Arizona State and Utah. It’s a reality that’s come after a wave of conference realignment that also saw other Pac-12 schools leave for the Big Ten Conference and Atlantic Coast Conference.

But is there going to be another wave of conference realignment on the way soon? In what seems to already be a challenging time in college athletics, could there be more news various conferences and universities have to navigate? In late July, KU director of athletics Travis Goff shared his perspective on the current landscape.

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“I’ve said no to that before, and then I’ve got woken up with some of the madness,” Goff told reporters in Lawrence. “I think, and again, for so much of this guys, like, you all are getting a lot of the same info that the practitioners are getting.”

Goff, highlighting a point he thinks another AD in the Big 12 made, added: “The reality is, you try and read tea leaves, you pick up one here, there and the other. Twitter — handful of Twitter people think they have the answers. Maybe they do. But I think the reality is most of this discussion is occurring in such a small, isolated space that the facts aren’t out there. And even making reasonably educated guesses aren’t — you don’t have the ability to do that either.”

From what Goff has been able to pick up on, he doesn’t know if anything points to major movement happening soon. Of course, he is aware of what is going on with the ACC. But Goff also pointed out how much is already going on around college athletics at the moment.

Goff highlighted how the Big 12 and Big Ten have added more members. He mentioned the settlement in the high-profile legal matter that concerns the NCAA. He doesn’t know if most are looking for more challenges to have to handle.

But Goff also allowed that you still have to be prepared, and not allow yourself to become too comfortable because that’s when something could happen. For Goff, especially given the uncertainty surrounding the ACC, that means further encouraging his department to make KU and KU Athletics the best it can be. The reality, in his mind, is there is still a long way to go before they become the best versions of themselves.

“We all feel strongly, and our chancellor feels strongly, my department certainly feels strongly, that the best version of Kansas, or as reasonably close to the best version of Kansas as can exist, is absolutely going to be competing at the highest levels,” Goff said. “It’s absolutely going to be in whatever some future version of the top tier of college athletics looks like. There’s no debate about that, but we’ve got to continue to invest and facilitate those kinds of aspirations. And I’m not talking about conference affiliation aspirations, I’m talking about just being the best version of ourselves.”

Jordan Guskey covers University of Kansas Athletics at The Topeka Capital-Journal. He is the National Sports Media Association’s sportswriter of the year for the state of Kansas for 2022. Contact him at jmguskey@gannett.com or on Twitter at @JordanGuskey.

This article originally appeared on Topeka Capital-Journal: Kansas AD Travis Goff on potential for more conference realignment