Detroit Lions' Brad Holmes brought swagger to season-ending news conference. And receipts.
Brad Holmes brought receipts.
For everyone one who questioned him, doubted him, wondered why he took a running back in the first round and a tight end early in the second.
He brought an edge, some fire, and everything anyone has ever used to make one. He spent 40 minutes Monday afternoon during his end-of-season Detroit Lions news conference saying he didn’t want to say “I-told-you-so" but did exactly that.
"We're always picking football players,” he said, “it's just that when we pick football players high, you all bashed us.”
He sounded like Michael Jordan conjuring up his high school coach, Tiger Woods draining a 30-footer to show his dad, Dan Campbell talking about kneecaps.
You thought Ifeatu Melifonwu was a reach? What do you have to say now? How about Jahmyr Gibbs? Or Sam LaPorta? Or Jack Campbell ... wait, can we get back to you on that one?
He remembers every ... single ... criticism. If fuels him. Motivates him. Stirs his soul. Turns out he’s no different than a coach or a player in this way, and it explains a lot about the man leading the Lions rebuild. And a lot about the rebuild.
Or “retool,” as he once said. (He remembered he got blasted using that word, too.)
Hey, it takes a special sort of folk to shrug off criticism when their work unfolds in public. Many swear they ignore the critics and second-guessers. That the negativity rolls off their back. Most can’t. Except for sociopaths, and Holmes is obviously not that.
No, he’s human, never more so than when he met with reporters in Allen Park on Monday to wrap up the season. He hears everything. Reads everything as well, apparently. Hey, wherever you find the fuel, right?
Not only did he bring receipts, which was easy to do after a 12-5 regular season, a division title, a couple of playoff wins and an NFC title game, he brought another message, too:
(Expletive) every one of you (expletive).
Oh, he didn’t use those exact words. He didn’t need to. His tone said enough.
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He didn’t say he was tired of the offseason critics, the draft critics, the free agency doubters, but he clearly enjoyed reminding folks what he has done. He just wants everyone to know the offseason might look unconventional again. And that it’s by design.
“Don’t get spooked this spring by speculation,” he said. That’s “a lot of opinions.”
Junk food for the “entertainment news feed.”
“I’ll even go back to the past drafts that we’ve had ... every move we make is to win in December.”
Not to win over NFL draft analysts. Or national observers. Or even local media.
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It’s all about the plan, and the plan isn’t changing. Intangibles are still the priority. So is grit, however difficult that is to define.
"We have to get past just looking for the most talented player," Holmes said. "In my opinion, that's the prerequisite of evaluation ... that's what's made us who we are. That's what I'm saying about that 2021 draft class. That was very intentional to find those guys that had the intangibles. It's not like, 'Oh, we'll wait until the fourth round to pick a wide receiver.’ No, we wanted (Amon-Ra) St. Brown. He had the intangibles that we were looking for to set our foundation.”
He can say that now. Heck, he can say anything he wants now. He’s got the record. The wins. The turnaround in three years.
This doesn’t mean he won’t take a swing — or a chance — on a player that’s talented who doesn’t snugly fit into the locker room culture, believing that the culture envelops the player. He did that to a degree with C.J. Gardner-Johnson, the free agent safety who came over last winter from Philadelphia.
Gardner-Johnson certainly had grit. He also had a beef with San Francisco's Deebo Samuel and let it get the better of him in the NFC title game when he took a silly personal foul penalty. That loss of team-oriented focus didn’t cost the Lions in the moment, but it might have.
Sometimes teams must live with a player who lives on the edge. The question is how many? Based on Holmes’ track record here, and the fact that he didn’t acquire any big names at the trading deadline this last winter, not many. The culture is too important. Besides, the formula works.
At least it has worked to this point. But now comes the hardest part. It’s one thing to begin a rebuild, to find future stars in the first round, to fashion a roster that is competitive. It’s another to push that final few steps.
The Lions are closer to the Super Bowl than they are to the bottom of the division. That’s progress, historic progress.
But getting to the Super Bowl and winning it?
That’s the hardest step of all. As it always is when going from good — or very good — to great.
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Holmes wants your trust that his plan already includes the calculus to make this final leap. He wants you to look beyond the headlines this spring and summer, and to believe that he and Campbell didn’t just think that they would be here at this point but knew they would.
More than anything, he wants you to believe that this past season was just the start. That the Lions weren’t simply a “cute” story, something he said he was tired of hearing.
"It's only going to get better," he said. "We're only going to get better. I don't want anyone to think that this was a one-shot, Cinderella journey that just happened. No, it's real. This is exactly what was supposed to happen."
In other words, go jump in a lake if you haven’t jumped on the bandwagon. Holmes doesn’t have time for your cynical shenanigans. It’s happening in Detroit. He’s got receipts. And storing more in his wallet by the day.
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Amazing: #Lions GM Brad Holmes cashed some receipts today at his press conference:
"You wanted us to pick a quarterback, you didn't want us to pick Penei Sewell."
"I know you said that was a miss."
"Everybody? Or you included?"
"I give probably two people credit in this room… pic.twitter.com/gS8LfMcF24— Ari Meirov (@MySportsUpdate) February 5, 2024
Contact Shawn Windsor: 313-222-6487 or swindsor@freepress.com. Follow him @shawnwindsor.
This article originally appeared on Detroit Free Press: Detroit Lions' Brad Holmes remembers what we said about his NFL drafts