We all saw the vivacious personality of rookie wide receiver Keon Coleman when the Buffalo Bills picked him with the first choice in the second round of the NFL Draft.

Bills Mafia ate all of that up, and so did general manager Brandon Beane.

“I didn’t know he was as funny as he is,” Beane said when the Bills first arrived at St. John Fisher University Wednesday. “I’ve had more texts from people all over the country that I don’t talk to - ‘I don’t know how good your guy is, but I sure love watching his interviews.’ I’m like, ‘Well, hopefully his game matches his interviews.’”

Ding, ding, ding.

Sign up for the Bills Blast newsletter Delivered straight to your inbox, additional Bills analysis, insight, stats, quotes and team history from Sal Maiorana

Coleman might already be a fan favorite, but winning over the fans is pretty much the last thing he needs to do while the Bills are in Pittsford and then later at One Bills Drive as they prepare for the regular season.

“I mean, I’m grateful to be a fan favorite and I’m just hoping to come out there and put on a show for them and execute and do my job on the field,” Coleman said Friday after his third NFL training camp practice.

All of the winter coat shopping tips, his enjoyment of the Wegmans cookies, and Coleman’s social media posts where he comes off as a pretty fun kid, brilliant work by the Florida State product in helping to build his brand.

But now the rubber hits the road and Coleman has to prove he can be a reliable weapon for Josh Allen in a Buffalo offense that is reinventing itself because of all the new faces, particularly in the wide receiver room.

“I’ve been studying, simple as that,” he said when he was asked about how he’s processing the playbook. “I pretty much know what’s going on so I’m confident that I’m gonna know what’s going on when I hear the calls, get the calls and I line up and do my job.”

Offensive coordinator Joe Brady concurred that Coleman came to camp in a pretty good spot mentally, and now he just has to translate that into each rep he gets.

“I think you can see the work that he put in the last month,” Brady said, referring to the time between mini camp and training camp. “It was important to him not just to get away and enjoy summer, he took it upon himself to make sure he’s still working on his craft. So it’s just a matter of consistency and you can have one day but can you follow it up and I think that’s what you’ve got to do to be a great receiver, great player.”

Keon Coleman's progress at Buffalo Bills training camp

On the first day of camp, the Bills worked heavily on red zone offense and the receivers dominated, including Coleman who caught one TD and would have had a second if he hadn’t stepped on the back line of the end zone.

“Keon was making big boy plays down in the red zone and making plays today,” fellow receiver Khalil Shakir said after the second day of practice.

In the days since, Coleman has continued to provide positive results. Of course there have been a few teachable moments, but that’s the case with every rookie, really, every player.

“He’s smart, he works hard, he’s competitive, and I think he will bring a physical element,” Beane said. “He’s got size, I think that will be a part of his game. I know they’ve been working a lot, even at the end of OTAs, red zone stuff, fade balls. Obviously he’ll have some chances to win on third-and-5, a slant or whatever route Josh and Joe dial up. Hopefully as the pads come on, we see some of that.”

The pads will be on Monday, the first time since Coleman joined the team in April. It will be his first chance to show off the physical talent that Beane spoke of, one of the key reasons why they picked him.

“In the spring, he was a rookie, still is a rookie, that’s not going to change,” coach Sean McDermott said. “So he’ll face the normal rookie challenges. Specific to his position, as spring went on, I saw him start to get more and more comfortable. I saw Josh spending more and more time with him being intentional about that and building that rapport and chemistry.”

Buffalo Bills news from training camp

Be sure to return to democratandchronicle.com for daily updates throughout the Buffalo Bills training camp. You can also sign up for Bills Blast, Sal Maiorana's newsletter which will follow the Bills action all season long. Here are stories from camp:

Sal Maiorana can be reached at maiorana@gannett.com. Follow him on Twitter @salmaiorana. To subscribe to Sal's newsletter, Bills Blast, which comes out every Friday during training camp and the preseason, please follow this link: https://profile.democratandchronicle.com/newsletters/bills-blast

This article originally appeared on Rochester Democrat and Chronicle: If Keon Coleman's performance matches his personality, WR will emerge