The slopes are calling! Here are the best skiwear brands to complete your snow-drobe this winter
We're calling it now, winter 2024/25 is going to be the season of ski.
In fact, according to CEO and Co-Founder of Luxury Escapes, Adam Schwab, the site's data found that 'bookings for ski resorts have surged by 35% compared to last winter'. I mean what's not to love? Mulled wine, cosy chalets and days spent racing down the powder before finishing with a steaming hot chocolate?
'These resorts offer more than just slopes—think luxury spas, fine dining, and scenic winter trails—all perfect for travellers looking to escape the ordinary and embrace a fresh, invigorating getaway,' said Adam. 'More than ever, travellers are swapping crowded city breaks for cool, active experiences in stunning alpine settings.'
And with the first snowfall of the season hitting the UK earlier than usual (it was snow, not sleet and I won't hear anything else), it is high time we start prepping for the season in style.
Whether you're an expert carving up Black Diamonds or a newbie finding your footing on the slopes, quality gear is a must. And hey, if you're anything like this Fashion Editor, you might be more of an après-ski girl, after snow-appro kit that looks as good as it feels. Either way, you'll need gear that keeps you warm, dry, and—most importantly—safe, no matter your skill level.
We’ve pulled together some of the best ski and snowwear brands for your winter wish list, plus their top picks to help you crush it on the slopes this winter season.
The best ski gear to shop in 2024
Oysho
If you're after affordable, quality ski gear, Oysho delivers big. The brand dropped Season 1 of its long-awaited snow collection this month, and already, the options are endless. From serious kit with technical details like waterproof materials, glove hooks, pass pockets and more, to more après ski gear like knits, puffers and accessories, you're truly spoilt for choice. Just make sure to snap them up before they sell out!
Our picks:
My Sunday Ski
A brand that sacrifices neither substance nor style, My Sunday Ski's latest collection offers the brands most technical pieces yet in standout prints, styles and silhouettes that ensure you turn heads on the slopes. Inspired by the glamour and allure of the Alps, you can pick yourself up everything from salopettes to scarves, mittens and wraps.
Our picks:
H&M Move
We've been touting the praises of H&M Move's super affordable ski collection (check out our December print issue for a review of their ski suit and our deep dive into the collection here), but you'll have to race us to the checkout to pick up their ski goodies for this season. They've collabed with an expert outdoor agency to ensure their pieces are technologically up to scratch to keep you safe while you ski, with RECCO reflective details added to make you searchable for rescue teams. Not only that, they look tres chic.
Our picks:
FP Movement
Let’s be honest, skiwear can sometimes feel a bit monotonous, and it’s only natural to crave the colour and vibrancy that cold weather often lacks. That’s why we’re absolutely obsessed with FP Movement’s ski edit—packed with bold and beautiful snow-ready gear that’s guaranteed to brighten any day. Think cheetah-print ski jackets, tie-dye salopettes, and pastel-printed thermal bases. They even have a genius Snow Sport Pack you can shop with all of the essentials. Hello, ski season!
Our picks:
HURR
If you're not a frequent skier you may not want to make a full investment in a new ski suit this season. In this case, rentals are an absolute lifesaver. HURR means you can rent premium ski gear from luxury brands like Goldbergh, My Sunday Ski, Gucci, Bogner, Perfect Moment and more for a fraction of the price.
Our picks:
Helly Hansen
Helly Hansen are no rookies when it comes to ski gear, or yachting, or outdoor adventures, or... you get it - they know their stuff. So you can rest assured that their enormous range of snow-appropriate kit will get you through your ski trip in one warm, cosy piece. Their designs are functional yet stylish, classic yet far from boring. They also offer diverse sizing, which is shockingly hard to come by in ski gear. A true quality investment buy.
Our picks:
BOSS
For a luxury splurge, BOSS has just launched their first-ever ski capsule collection of premium skiwear with a refined and elegant aesthetic and technical details. In the brand's signature colour palette of black, white and camel, it makes for a truly luxurious ski experience.
Our picks:
More winter ski content..
Slopes and savings are a perfect pair thanks to these Black Friday sales
These boots are made for walking (and everything in between), the best winter boots to shop this season
Beyond the hype: what is GORE-TEX and why is it the must-have material when bracing the elements
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