Voluspa’s New “Wicked” Candles Make My Apartment Smell So Delicious (Plus, 10 More October Launches We Loved)
Here at AT, our inboxes get flooded each month with dozens of new product launches. We do our best to sort through them and pick out the most exciting ones to put on your radar, whether it’s a sheet set that’s perfect for year-round use or a leather sofa from one of our favorite home brands. Still, we thought it would be helpful to compile a list of new drops every month, as you might find some of the items in the roundup to be just as important and exciting as those we cover in individual posts.
October might’ve been most noteworthy for its Prime Day deals and Halloween collections, but it was also rife with plenty of news-worthy product releases. You’ll see that all of the products below come from editor-loved brands, so whether you’re in the market for a new storage cabinet or your next cozy comforter, you can rest assured that these picks have our stamp of approval.
AT New Product Launches
Perfectly Pink Yuzu Candle Perfectly Pink Yuzu Candle
Voluspa
$45
Voluspa launched two new scents in collaboration with Universal’s upcoming "Wicked" movie: Glinda’s Perfectly Pink Yuzu and Elphaba’s Bewitching Banyan Forest, which both became available to shop on October 1. I got to try both, and while the latter made my front entryway smell fresh and musky, like a nice cologne, the Pink Yuzu candle bewitched both me and my roommate, who said it made our apartment smell like candy. The candles would also make great gifts — just look at that stunning packaging!
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Loloi Chris Loves Julia Scottie Collection Olive/Pebble Rug, 5' x 7'6" Loloi Chris Loves Julia Scottie Collection Olive/Pebble Rug, 5' x 7'6"
Amazon
$200.61
Loloi always has the most sophisticated rug collabs, and in October, the brand expanded its collection with Chris Loves Julia to include even more rug styles, as well as accent pillows and floor poufs. We were particularly drawn to this rug because of its homey olive shade and trendy scalloped border. And, at just $200 for a full size, it's a steal.
The Windmill Air Purifier The Windmill Air Purifier
Windmill
$249
The brand behind one of our favorite air conditioner units unveiled an all-new air purifier this past month, and we couldn't be more impressed with the design. This fluted number comes in three finishes, including this stylish bamboo finish. More importantly, it has a 3-in-1 HEPA Filter that removes 99.97% of undesirable particles from the air, as well as a white noise setting. Not only does the purifier not disturb your sleep, but it'll help you get a good night's rest!
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Down Alternative Comforter, Full/Queen Down Alternative Comforter, Full/Queen
Cozy Earth
$469
On the hunt for a cozy comforter to keep you warm during the upcoming winter nights? Look no further than Cozy Earth's newly released down alternative comforter. Designed for year-round use, the covering features a baffle-box design to keep the fill evenly distrubuted at all times. It also contains recycled polyester fill that doesn't clump and helps prevent overheating.
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Mark & Graham x Jennifer Lake Travel Jewelry Case Mark & Graham x Jennifer Lake Travel Jewelry Case
Mark & Graham
$69
For your next travel buy or holiday gift, have a look at Mark & Graham's collection with Jennifer Lake. The fashion blogger brought her signature stripes and colorful motifs to the brand's popular luggage, jewelry organizers, and more. While you're browsing, have a look at Mark & Graham's adorable collaboration with Gray Malin, too, for some festive tableware and decor pieces.
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The Match Bouquet The Match Bouquet
Staff
$60
Staff's bold household essentials never fail to make us smile. In October, Staff collaborated with NYC brand Susan Alexandra on this whimsical match bouquet, which is also perfect for gifting. Keep it on your coffee table for endless compliments, and light your favorite votives without having to reach for a lighter.
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Lido Chaise Sectional Lido Chaise Sectional
Albany Park
$3,999
This past month, Albany Park released a chaise sectional version of its Lido sofa model. We were already fans of the Lido line because of its compact size and comfy, loungable cushions. Although it leans slightly traditional in terms of its design, the Lido utilizes modern fabrics and sports wide seats, so it’s great for all aesthetics.
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Weave Towels, Set of 3 Weave Towels, Set of 3
Dusen Dusen
$94
Add a pop of color to your bathroom with some of Dusen Dusen's holiday offerings, which include this punchy bath towel set. You can buy the multicolored cotton towels individually as bath towels, wash cloths, hand towels, and even bath mats. But we suggest creating a cohesive theme and picking up a full set of three. You'll look forward to seeing the colorful prints first thing in the morning and after you come home in the evenings.
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The Blood Moon The Blood Moon
UrbanStems
$82
Looking to brighten a loved one's day with a gorgeous floral arrangement? You'll want to have a look through UrbanStems' latest capsule collection, which features seasonal bouquets like The Blood Moon. The collection might be Halloween-themed, but the arrangements are stunning for fall in general.
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Geranium Moss Reed Diffuser Geranium Moss Reed Diffuser
P.F. Candle Co.
$29
You might already be familiar with P.F. Candle Co.'s nature-inspired Alchemy candle collection. Now, the best-selling scents come in reed diffuser form! The diffusers are only available for a limited time, so pick one up in the cedarwood-smelling Geranium Moss or citrusy-fresh Myrtle Mint scent today.
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The Mixer - Glass Collection The Mixer - Glass Collection
Mustard Made
$494.10 (was $549)
Mustard Made's colorful lockers are some of the most convenient (and cute) storage solutions around. And as of last month, they come with glass champagne flute-inspired door panels. The glass is blurred, so clutter remains concealed, but the new detail adds a vintage flair to this otherwise modern cabinet line.
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