Mytheresa's Black Friday Sale Goes Viral Every Year For A Reason

mytheresa black friday sale
What We Know About Mytheresa's Black Friday Sale Valentina Valdinoci - LAUNCHMETRICS SPOTLIGHT

If Mytheresa's annual Black Friday extravaganza isn't currently on your radar, you're going to want to change that, and stat.

The market might be flooded with cut-price fashion deals spanning the whole of 'Cyber Weekend', but this German luxury fashion platform is home to the ELLE UK team's most brag-worthy designer finds. Seriously: the whole team maxed out their shopping budgets here last year.

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Since the e-commerce site so rarely has sales, it's truly a treat when they do come around – and trust us, they do not mess around. Just ask one ELLE UK editor who smugly scored a bunch of The Row's wardrobe classics at 80% off last year... Intrigued? You should be.

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To help you make the most of the big day(s), here's our guide to Mytheresa's 2024 Black Friday sales, including the very best pieces to save to your wish list now, cherry-picked by the ELLE fashion team.

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Mytheresa's Black Friday sale: The low-down

Lucky for us, Mytheresa has historically delivered significant discounts both on Black Friday itself and over the whole 'Cyber Weekend'. For 2024, the event is set to take place from November 29 all the way through to December 2, and if previous years are anything to go by, we're expecting up to 80% off some seriously major brands and cult fashion pieces.

What's more, Mytheresa sometimes throws private designer sales and flash discounts into the mix, so it's well worth preparing a wish list of your dream investment items and checking back to see if you get lucky.

copenhagen, denmark january 31 trine kjaer wears creme white top, pants, black bag anna winck wears red leather jacket, denim jeans hanna stefansson wears grey oversized blazer, baker boy hat, tights, skirt, black knee high boots outside the garment during the copenhagen fashion week aw24 on january 31, 2024 in copenhagen, denmark photo by christian vieriggetty images
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What should I buy in Mytheresa's Black Friday sale?

Whether in a flash designer sale or not, don't be pressured into panic-buying this Black Friday. Not only is overconsumption so not chic, but your wallet won't thank you for over-stretching either. No-one likes buyer's remorse.

We are big fans of creating wish lists ahead of time, preferably after a good wardrobe clear-out (why not sell some items first, giving yourself a budget boost?), so when Black Friday rolls around, you can quickly see items you know you love and their respective discounts.

If you still are unsure, consider wardrobe staples and/or statement pieces that have the ability to transform your closet – be it a trench coat, great pair of boots or even a focus-stealing dress for that wedding you have looming.

This is also a great time to treat the people you love, so make a list of those you need to buy Christmas presents for, and see if any pieces fit the bill.

The Bridal Edit

Impending nuptials? Last year there were so many sublime bridal options in the Mytheresa Black Friday sale, from Roksanda's divinely draped dresses and that Simone Rocha bag to Mach & Mach's glittery heels that are perfect for walking down the aisle. Soon-to-be brides would be well advised to bookmark their favourite pieces ahead of time, so they can shop the discounts on the day before everything sells out. This is ELLE UK's bridal Black Friday wish list, including some gems that are already in the sales:

The Party Pieces

Dresses! Bags! Shoes! Jewellery! There are always so many extremely fun pieces to be found in the Mytheresa sale, each one crying out for a turn on the dancefloor. As the festive invites start to roll in, Black Friday is the perfect time to snap up some scene-stealing designer items at a fraction of the usual price. These are the party pieces we're already eyeing:


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