KFC follows in Greggs' footsteps to launch fashion line
KFC may be known for its fried chicken, but it's about to make a move into the fashion world, teaming up with HYPE to launch a 47-piece clothing line.
The fast food chain has collaborated with lifestyle brand HYPE to create a collection of clothes and accessories including hoodies, puffer jackets and bucket (no pun intended) hats.
The line-up of co-branded clothing and accessories features designs inspired by both brands, mixing KFC’s tongue-in-cheek interactive messaging with HYPE bold heritage statements.
The exclusive range has your everyday staples covered and features bralettes, joggers, tees, caps and backpacks, which the brands claim will ensure you look "festival-ready and feeling finger lickin’ good".
Inspired by KFC’s history, including its menus and slogans, the collection includes HYPE’s original dad cap shape with ‘Bargain Bucket’ emblazoned across the front.
Read more: KFC lovers can now buy a t-shirt that smells like the fast-food chain
There's also statement loungewear set in soft-touch fabric with ‘It’s Finger Lickin’ Good’ branded on the top.
For those looking to go a bit more subtle, the range features accessories including a KFC Bucket Bag and KFC Drinks Bag, which have been carefully designed to hold a bucket of chicken and KFC drink respectively.
Watch: KFC announces new 'Jack Harlow Meal'
The notoriety of both brands means this is a match made in food and fashion heaven and the collab is sure to go down a treat with Insta-influencers.
The collection launches exclusively at Hype’s Carnaby London store, via justHYPE.com and in selected retailers worldwide from the August 4, 2022.
Read more: The Duchess of Cambridge can't get enough of her white canvas Superga trainers
KFC isn't the only fast food outlet to want a bite of the fashion burger.
Last week it was announced Greggs has teamed up once again with fellow high street giant Primark to launch a second fashion collaboration.
Months after causing a stampede in stores across the UK, the company has announced its latest collection of 21 items which aim to help fans gets "festival ready" in style.
Read more: The Lionesses send sports bra searches soaring - and Chloe Kelly's is top of the list
It will be launched in Primark stores on August 5, though there will also be sneak previews on selected towns and cities.
McDonalds has also dipped it's nuggets into the style world, previously launching a loungewear collection which featured a range of round-the-house faves.
The ‘brekkiewear’ included a button-up dress, pyjama bottoms and a t-shirt with bacon and egg McMuffins, hash browns and other breakfasts faves plastered all over them.
Tapping into a trend for 90s nostalgia, last year Pizza Hut launched an entire apparel collection.
Named Pizza Hut Tastewear, the limited-edition capsule line included takes on the latest streetwear trends, with tracksuits and slides featuring designs inspired by the iconic Pizza Hut red roof, chequered table cloths, and Tiffany-style lamps.
