New duo Greggs and Primark confirm a 'very tasty collaboration'
Watch: Greggs and Primark release collaboration clothing range
The rumours are true, high street favourites Greggs and Primark are launching a one-of-its-kind clothing collaboration.
After much speculation over the weekend about whether the two were planning to join forces, with fashion mannequins at Primark stores spotted with Vegan Sausage Rolls and Steak Bakes in displays, and a Primark receipt subtly showing Greggs items shared across social media, the collab has officially been confirmed.
Bringing the best of convenient food and clothing together, the brands have revealed a new clothing range, as well as a 'Tasty by Greggs' cafe, showcased with an official video. 'One does tidy food. One does tidy fashion. Together we're unstoppable,' the video announces, with a sneak peak into the duo's plans.
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The world's largest largest Primark will now provide a home to the world's largest Greggs, of sorts, with the new 130-seater cafe, due to open in Birmingham on Saturday 12th February at 8.00am. It will offer a menu consisting of customer favourites, including sausage rolls, bakes, pizza, sweet treats, freshly ground coffee, and hot food-to-go.
Visitors will also be able to enjoy design features true to Greggs style, whether that's relaxing in doughnut inspired seats, being amused by flying Vegan Sausage Rolls, or kicking back on a Sugar Strand Doughnut Swing.
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But don't fret, if you can't make it to Birmingham, Greggs and Primark are due to launch their limited-edition, 11-piece clothing collection on Saturday 19th February – which will be available in 60 Primark stores across the UK. You can expect more details on the range in the lead up to the launch date.
If you're keen to get a taste of the collection before the official launch, you can also book a trip to their exclusive boutique in London's Dean Street, Soho, from 17th-18th February. Most importantly, there will be the chance to pick up two pieces for free.
You will be able to book an appointment via Design My Night, which Greggs and Primark will share a link for on their Instagram and Facebook pages at 10.00am on Thursday 10th February.
Raymond Reynolds, Business Development Director at Greggs said: “Greggs clothing is something our customers have continually asked for, so it’s great that together with Primark we can now make our first official range available across the UK - so that fans can quite literally show their love for Greggs on their sleeves. We’ve got some great pieces that we can’t wait to share."
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Tim Kelly, Director of New Business Development at Primark added: “We want to give our customers incredible experiences in our stores and offer collections they can’t find anywhere else, with brands we know they love. We’re thrilled to have teamed up with Greggs to bring the Tasty Café to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.”
