This is the Flannel Essential I’m Giving to Everyone on My List This Year (It’s So Soft!)

Come the holiday season the weather outside may be frightful, but inside is downright cozy. Whether comfort means curling up on the couch with an anxiety-relieving weighted blanket, lighting the perfect candle, or pulling on a soul-warming fleece top, the end result is still the same: utter relaxation. And who doesn’t want more of that in their life? (Answer: Nobody.) 

Feeling safe and pampered is one of life’s greatest joys — not just for you, but also for your nearest and dearest. When it comes to looking for ways to treat your loved ones to something special this holiday season, why not gear your gift toward something that brings a little bit of that coziness into their day-to-day life? From affordable flannel sheets inspired by the 1600s to the latte powder that even Oprah herself swears by to hurricane lanterns that double as mood lighting, there’s something on our list for everyone in your life. And while you’re at it, you might as well snag some for yourself, too — ’tis the season, after all.

Cozy Gift Edit 2021

1. Wondershop Cotton Sateen Sheet Set, Queen

   Target

   $20

   Flannel has been around since the 17th century, and this affordable bedding set from Target modernizes the fabric with bold colors and fun patterns. The vintage vibes are strong with the bright-blue plaid style, but you can't go wrong with any of the designs — they're peak cozy and super snuggly for the season.

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2. INSEN Reading Pillow

   Amazon

   $45.99

   Hibernation season inevitably calls for more time spent indoors, beckoning a change of habits that results in more time spent reading, gaming, or lazing about. If you’re sick of the couch (or just want a portable option), this comfy sitting pillow is just the thing to upgrade your next hangout. It’s stuffed with premium polyester and boasts a unique shape that allows you to find comfort in any number of chill-out positions.

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3. Zadro Towel Warmer

   Amazon

   $120.24 (was $169.99)

   Talk about cozy luxury. This handy towel warmer will turn any shower or bath into a spa-like experience. The small footprint makes it ideal for homes of any size, and it’ll warm up two large towels (or robes) for up to an hour while you suds up. Editorial Shopping Director, Jada Wong, has one, and it's the gift that keeps on giving when temps drop.

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4. Birkenstock® Suede Boston Clogs in Shearling

   Madewell

   $170

   Name a byproduct of winter that’s worse than cold toes. There isn’t one. These Birks will help alleviate that ailment, with a cozy shearling lining that will keep things nice and toasty. On the outside, they mimic the brand’s iconic Boston clogs, which are fit for everything from running errands to putzing around the apartment.

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5. Half Baked Harvest Quick & Cozy: A Cookbook

   Amazon

   $23.09 (was $32.99)

   All the months that end in -ber offer up a great opportunity to refresh your cooking routine with dishes that are hearty and soul-warming. Half-Baked Harvest’s Tieghan Gerard is the queen of cozy recipes, and her newest cookbook is dedicated to dishes like sheet pan mac and cheese and maple bacon pancakes. There’s a comfort food recipe for every day of the winter.

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6. Kitsch Satin Heatless Curling Set

   Amazon

   $15.98 (was $18)

   What says cozy better than an extra hour in bed? With this heatless curling kit, your giftee can skip the early wakeup and the damaging heat tools. All it takes is some clever wrapping to end up with relaxed, effortless curls — and a few extra zzzs.

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7. Brushed Flannel Core Sheet Set (Queen)

   Brooklinen

   $194.65 (was $229)

   If you have the budget, these editor-favorite flannel sheets from Brooklinen are peak cozy. Multiple Apartment Therapy editors own a set, and everyone raves about them come winter. The sheets come in a handful of match-with-everything colors; no matter which one you gift, it'll feel like the biggest hug.

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8. Boulangerie Espresso Jar Candle

   Anthropologie

   $22

   With aromas that smell as good as the real thing, these old-timey, boulangerie-style candles are sure to warm your giftee's heart. The espresso-inspired soy wax blend would bring to mind (and nose) a charming French patisserie.

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9. Vitruvi Stone Diffuser

   Vitruvi

   $123

   If they already own more candles than they know what to do with (*raises hand*), mix things up with a chic stone diffuser from Vitruvi. Editorial Shopping Director, Jada Wong, loves them so much that she has three (three!) around her home for peak coziness and vibes.

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10. Mixed Herringbone Blanket, Full/Queen

    West Elm

    $149

    Never underestimate the power of a cute-meets-cozy throw blanket. Made with breathable cotton, this is perfect for those weird warm-ish winter days where they still want to snuggle up. It has a good heft to it for warmth but not overwhemingly so, according to our editors, and the classic herringbone pattern would look great in any space.

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11. Classic Whistling Kettle

    Le Creuset

    $92

    If you know someone whose kettle has seen better days, upgrade them with this best-seller from Le Creuset. It's available in a bunch of colors, and looks so good that they won't mind leaving it out. It's also intuitive to use, with no extra controls or settings — they'll hear the whistling noise when the water's ready.

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12. Striped Oven Mitts, Set of Two

    Dusen Dusen

    $46

    Is baking is their love language (or go-to cozy winter hobby, at the very least)? Then say hello to the cutest oven mitt out there from quirky Brooklyn-based brand Dusen Dusen. With a reversible striped design, it’s just as fun using it to take cookies out of the oven as it is hanging up by the built-in loophole for a pop of color in their kitchen.

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13. Botanica Flameless Lighter

    Anthropologie

    $32

    Meet my go-to holiday, birthday, and housewarming present: a chic rechargeable lighter. It’s the little luxury you’d probably never buy for yourself, but comes in handy way more often than you’d think (speaking from personal experience here). With five different two-tone colorways to choose from and a sleek silhouette, it’s the coffee table-worthy gift that keeps on giving.

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14. Water Bottle Holder

    Calpak

    $45

    Give their Stanley tumblers the cozy treatment with this versatile insulated carrier from Calpak. Friends and fam can stay hydrated, hands-free, either carrying this by the handles or wearing it like a purse. Built-in pockets also make it the perfect on-the-go organizer for traveling, hiking, and so much more. Plus, choose between a ton of colors and prints to match their personality, from classic black to fun florals.

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15. Fellow Stagg EKG Electric Pour-Over Kettle

    Williams Sonoma

    $165

    This Scandi-inspired electric kettle is the key to the pour-over coffee of your dreams. It'll look equally good just sitting out on your kitchen counter, too.

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16. Handwarmer Oatmeal Bowl

    Uncommon Goods

    $36

    Ceramicist Maggie Ames truly thought of everything for the design of this stoneware bowl-mug hybrid: There’s a built-in spoon rest, plus a handle to easily hold and transport this on-the-go. It’s oven-, dishwasher-, and microwave-safe, too, and doubles as a hand warmer while enjoying soup, oatmeal, or coffee.

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17. The Starter Kit

    Clevr Blends

    $59 (was $79)

    If you know someone who loves trying new coffee-based drinks, then this Starter Kit from Clevr Blends is a home-run gift. The Oprah-approved brand makes coffee shop-style lattes with wellness-promoting ingredients like adaptogens, oat milk, and coconut cream. The Starter Kit includes two latte powders of choice (each makes roughly 14 servings), a frother, and a measuring spoon.

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18. 100% Mulberry Silk Pillowcase, Standard

    Quince

    $39.90

    Landing a spot on Apartment Therapy’s Best List, Quince’s popular silk pillowcase looks and feels way more expensive than its price tag. It comes in plenty of colors — from plain white to a soothing eucalyptus — and two sizes for a luxuriously dreamy touch to any bed. Plus, unlike similar silk styles, a built-in zipper secures this in place, so the pillow won't try to escape halfway through the night.

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19. Sherpa Snowflake Shaped Pillow

    Pottery Barn

    $69.50

    Let it snow inside with this fun snowflake sherpa pillow. The 18-inch diameter and unique shape combine for the perfect cuddling conditions — not to mention it adds a gentle, inviting texture wherever it’s styled.

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20. Women's Long Sleeve Bamboo Pajamas

    Cozy Earth

    $156 (was $195)

    It wouldn’t be a cozy gift roundup without something from Oprah-approved (and editor-loved) brand Cozy Earth. I’ve already sung the praises of their bestselling long sleeve bamboo pajama set, aka my absolute favorite thing to sleep in. Treat your mom, sister, or best friend to the high-end-looking, super-soft top and bottom pair, available in a bunch of different colors and prints, sizes, and lengths.

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21. Lollia Relax Bubble Bath

    Anthropologie

    $23.80 (was $34)

    Help your friend achieve the coziest bath ever with these subtly scented, nourishing bubbles. This comes beautifully packaged and in different fragrances to guarantee they’ll feel pampered and, of course, relaxed.

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22. Bamboo Bathtub Caddy

    Target

    $35

    We all have that one friend who could spend hours relaxing in a warm bath, but if you want to go beyond bath bombs or bubbles to enhance their experience, treat them to this organized bamboo tray. The adjustable design expands to fit over any tub, plus it comes with a foldable stand for books and tablets and built-in grooves to safely secure a candle and wine glass — yep, Target has everything covered here.

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23. "Homebody" Candle

    Anecdote Candles

    $26

    Anecdote Candles is known for its collection of playful, relatable “anecdotes” attached to each votive, and the brand does not miss — especially with their Homebody candle. It's aptly described as smelling like "invited and not going," which translates to scent notes of bergamot and tea leaves, and gives your favorite introvert(s) yet another excuse to stay in and cozy up.

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24. Yuzu Soap 3-Pc. Aromatherapy Variety Shower Tablets Set

    Macy's

    $24

    If they don't have a soaking tub, they can still relax with these aromatherapy shower tablets. Each set comes with three tablets that each last for roughly three showers — Eucalyptus Mint, Lavender Sage, and Rosemary Lime.

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25. Cloud Cotton Robe in Bone

    Parachute

    $109

    You don’t know comfort until you’ve wrapped up in Parachute’s signature Cloud Cotton material. The brand's super-popular robe, made from 100 percent premium Turkish cotton with four-ply gauze, is, in a word, luxurious. It comes in various sizes and colors, and honestly, you'll probably want to get one for yourself, too.

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26. Dash Mini Design Heart Waffle Maker

    Williams Sonoma

    $9.95

    What’s not to love about a mini heart waffle maker? Perfect for your partner or BFF, especially if their kitchen’s on the smaller side, this gift will officially up the ante on every at-home weekend brunch — because no spread could be complete without (heart-shaped) waffles.

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27. Snoozewear Blanket Robe

    Casper

    $169

    Cold days are no match for Casper’s Snoozewear Blanket Robe, essentially a wear-all-day blanket with sleeves. It has pockets and a button closure for even more convenient lounging. Because honestly, why would you ever want to take this off?

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28. Hugget Pillow, Small

    Bearaby

    $29

    This chunky knot-shaped pillow from editor-favorite brand Bearaby — beloved for their weighted blankets — is essentially the grown-up (and super-chic!) equivalent to a stuffed animal. Called the Hugget, it comes in a handful of colors and sizes, all designed to help you de-stress and relax. Better yet, they style well on a bed or chair, too.

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29. The Hygge Conversation Game

    Uncommon Goods

    $20

    The Scandinavian concept of hygge goes hand-in-hand with coziness, as well as maintaining feelings of happiness and comfort during the colder months. Channel that mentality from home with this fun, winter-friendly game-night activity, featuring 330 thought-provoking questions like, “Who is the most interesting person you have ever met?” or, “What would you do if you won the lottery?”

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30. Puresoak Bath Himalayan Salt Body Scrub Set

    Amazon

    $12.27

    This Puresoak Bath Himalayan Salt Body Scrub Set is the perfect gift for someone who likes to indulge in good old-fashioned self-care. It comes with an exfoliating body scrub and exfoliating gloves, so your loved one can emerge from the shower with soft, smooth skin. The uplifting aroma will keep them feeling great long after they've gotten dressed.

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31. Bayside Seedstitch Pillow Cover

    Pottery Barn

    $69.50

    These luxe covers can transform any 12" x 12" throw pillow into cuddly, soft decor. The chunky knit material is just what your giftee needs to upgrade an afternoon nap on the couch from ordinary to epic.

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32. Brooklinen Mulberry Silk Eye Mask

    Brooklinen

    $29

    There’s no better present than a good afternoon nap. Brooklinen's perfectly giftable silk eye mask is great for light sleepers to help block out light without creating dents in their hair or face.

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33. Baloo Living Weighted Blanket

    Baloo

    $179

    Weighted blankets aren't going anywhere — nor do we want them to. The world is still a bit anxiety-inducing right now, and a quality weighted blanket is a great thing to snuggle with. This one from Baloo has a cotton cover and glass microbead fill, so it won't make you overheat while still keeping you nice and cozy (and hopefully more relaxed).

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34. Sweet Water Decor Sweater Coffee Mug

    Amazon

    $19.99

    There’s nothing more cute or appropiate during the colder months than a “sweater weather” mug. There are mugs with other sayings from the same seller, but this one is definitely peak cozy.

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35. Fortnum & Mason Famous Tea Bag Assortment

    Williams Sonoma

    $48.95

    For the tea-lover, consider this jumbo pack of blends from Fortnum & Mason. The famous British brand has been around for 300 years, so they know a thing or two about fine teas. This set of 60 bags includes six of their most popular blends, and is available exclusively through Williams Sonoma.

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36. Pierced Porcelain Hurricane

    West Elm

    $25

    If they already have a huge candle collection, they'd love these porcelain hurricane lanterns. They act like a decorative cover for candles to create instant mood lighting, and can also pull double-duty as a vase for dried florals.

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37. Eat Joy: Stories & Comfort Food from 31 Celebrated Writers by Natalie Eve Garrett

    Amazon

    $12.50

    "Cozy" is more than just soft textures and low lighting. If you're shopping for someone who loves comfort food, gift this best-selling book of essays and recipes. Each essay explores how comfort food can help us cope with dark times, and featured writers include Chimamanda Ngozi Adichie, Anthony Doerr, Carmen Maria Machado, and more.

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38. Coffee Sampler Subscription

    Bean Box

    $24

    Bean Box's monthly sampler includes gourmet coffee beans from award-winning global roasters, as well as brewing tips. You get to choose the type of roast (light, medium, dark, espresso, decaf, or all), as well as how you want it delivered (whole bean or freshly ground). Finally, decide how long you want the subscription to last (one, three, six, or 12 months) and get ready for the gratitude to roll in.

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39. Beginners Knitting Kit

    Etsy

    $42

    Have a friend who's worried about not having anything to do when it gets cold out? Try this beginner's knitting kit, which includes yarn, needles, patterns, and videos to knit a headband. Who knows — maybe you'll introduce them to their new favorite hobby.

    Buy Now

Additional reporting by Nicole Lund and Amy Gordon.

Further Reading

We Tested (and Rated!) Every Sofa at West Elm — Here Are the Best for Every Type of Need

I Just Discovered the Smartest Way to Store Paper Towels in Your Kitchen (It’s a Game-Changer!)

We Tested (and Rated!) All the Sofas at Pottery Barn — Here Are the Best for Every Type of Need