Born for the blizzard: H&M Move's new ski collection has the ultimate cool factor
When the mercury starts to drop, we can't help but embrace all things cold, and this season we’re eager to hit the slopes in style.
However, skiing comes with a reputation, and it's not a cheap one. A stylish pair of salopettes can set you back over £200—at a minimum! Considering the risks of frostbite and hypothermia, it's essential to ensure that the ski gear you're investing in is worth the money.
Enter H&M Move.
The high street label has already impressed us with its affordable take on quality gym gear, and they’re not stopping there. The brand's latest ski collection has just launched, and you can count us as hooked.
Building on their inaugural 2023 drop, H&M has elevated their offerings by incorporating state-of-the-art ski technology to ensure your day on the slopes is stylish, comfortable, and safe.
In collaboration with expert outdoor agency Grand Studio, the brand has made certain that the pieces in their latest collection meet the vital requirements for mountain users. This includes the introduction of RECCO reflector technology in select items, which makes wearers searchable by professional rescue teams.
Additional innovations in ski technology include the StormMove, designed for windproof, waterproof, and breathable performance, and the ThermoMove, engineered for effective heat retention.
With an affordable price range of £12.99 to a very reasonable £189.99 for the most expensive product, this is the perfect opportunity for newcomers to the slopes or those who have been priced out of the sport to embrace all things ski.
More into après-ski than black diamond racing? No worries—there are plenty of snow-appropriate pieces to keep you cosy while you sip mulled wine and watch the experts at work.
The collection is spread across men, women and children's gear and the first drop is available to shop online now at hm.com, with another launching on December 8.
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