7 places to shop Black-owned brands, from Nordstrom to Amazon

Did you know some of your favorite beauty and department stores have dedicated storefronts for Black-owned brands? That means you can find some great Black-owned businesses to support, whether fashion, beauty or homeware, in just a click.

RELATED: 12 Black women-owned brands on Amazon you need to know about

Where can I shop for Black-owned brands?

Supporting Black-owned and founded businesses has become a major focus in recent years, and some of our top go-to retailers - from Nordstrom and Macy's, to Sephora and Amazon, are now making it easier for us to shop by shining the spotlight on Black-owned brands.

MORE:

10 inspiring Black History Month books that kids will love - and so will you

7 great gifts from Black-owned businesses

BLACK-OWNED BRANDS AT NORDSTROM

The retailer has a special storefront dedicated to Black-owned, founded and designed labels. Shop brands like Off-White, founded by late designer Virgil Abloh, Briogio hair care and sustainable and size-inclusive fashion brand Diarrablu.

black owned brands at nordstrom
black owned brands at nordstrom

Diarrablu Bwalo Wrap, $175, and Umy Convertible Jumpsuit, $225

SHOP BLACK-OWNED BRANDS AT NORDSTROM

BLACK-OWNED BUSINESSES ON AMAZON

On Amazon you can shop Black-owned businesses, while the Handmade section, dedicated to handcrafted, unique products, also has a spotlight on Black Artisans and Makers. Boosting the profile of Black-owned brands while making it easy to shop, too, with your Amazon account? Sign us up.

black owned brands on amazon beautifully warm-z
black owned brands on amazon beautifully warm-z

Satin Lined Beanie Hat by Beautifully Warm, was $23.95 now $13.99

SHOP BLACK OWNED BUSINESSES ON AMAZON

BLACK-OWNED BRANDS AT ULTA BEAUTY

It’s just been announced that Rihanna’s Fenty Beauty is FINALLY landing at Ulta on March 6. In the meantime, check out the beauty retailers storefront dedicated to other Black-owned and founded beauty brands from Black Girl Sunscreen - no more ghostly residue! - to Homebody and BLK/OPL.

black owned brands at ulta black girl sunscreen
black owned brands at ulta black girl sunscreen

Black Girl Sunscreen Moisturizing Sunscreen Lotion SPF 30, $15.99

SHOP BLACK-OWNED BRANDS AT ULTA

BLACK-OWNED BRANDS AT MACY’S

Macy's is great for one-stop shopping, and you’ll find everything you could need in its special Black-owned storefront, whether jewelry, beauty, fashion, homeware or toys.

black owned brands harlem candle company macys
black owned brands harlem candle company macys

Harlem Candle Co. Lady Day Lux Candle, $48

SHOP BLACK-OWNED BRANDS AT MACY’S

THE HELLO EDIT: Like this story? Sign up to our newsletter
to get other shopping stories delivered straight to your inbox.

BLACK-OWNED BRANDS AT SEPHORA

We love the beauty lineup at Sephora: 54 Thrones, Pat McGrath Labs, KNC Beauty and more. The retailer spotlights both new and classic brands, from luxury fragrances by Chris Collins to beloved icon Fashion Fair.

black owned brands at sephora
black owned brands at sephora

Danessa Myricks Beauty Colorfix Eye, Cheek & Lip Cream Pigment, $18

SHOP BLACK-OWNED BRANDS AT SEPHORA

BLACK DESIGNERS AT SAKS

If you’re having trouble getting your hands on the instant sell-out Telfar bags, you can still shop Telfar collabs at Saks Fifth Avenue, which has a special storefront for Black designer brands. Other labels you'll find include LaQuan Smith - whose celebrity fans include Ciara, Halle Bailey and Jennifer Lopez - Billionaires Boys Club and EleVen by Venus Williams.

black owned brands at saks telfar
black owned brands at saks telfar

UGG x Telfar fleece bucket hat, $125, Saks Fifth Avenue

SHOP BLACK DESIGNERS AT SAKS

BLACK DESIGNERS & BLACK-OWNED BRANDS AT SHOPBOP

Online fashion retailer Shopbop is featuring such designers as Victor Glamaud - Meghan Markle is a fan of the label’s cut-out looks - as well as cool jewelry, bags and accessories.

black owned brands on shopbop
black owned brands on shopbop

SIKA Bubble Dress, $295

SHOP BLACK DESIGNERS & BRANDS AT SHOPBOP

HELLO!'s selection is editorial and independently chosen – we only feature items our editors love and approve of. HELLO! may collect a share of sales or other compensation from the links on this page. To find out more visit our FAQ page.