MPs launch inquiry to learn lessons from Ryan Reynolds' Wrexham transformation
MPs are launching an inquiry to see how Wrexham's Hollywood success story can be used to boost wider investment in Wales.
The Welsh Affairs Committee will look at ways of promoting Wales as a destination for inward investment.
Examples expected to be examined include Ryan Reynolds and Rob McElhenney's accomplishments in taking Wrexham AFC from the National League to League One.
The North Wales club has attracted global attention since being bought by the two actors in February 2021, achieving back-to-back promotions and featuring in the hit Welcome to Wrexham documentary.
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The pair have since made further investments in the area, recently acquiring a majority stake in the city's Wrexham Lager brewery.
The committee will consider whether their success in attracting inward investment could be replicated in industries across Wales.
Ruth Jones, chair of the Welsh Affairs Committee, said: “Wales is a land of astonishing natural beauty, a creative, hardworking population, and a rich history and culture.
“But are we making enough of that potential? We can and should punch well above our weight when it comes to attracting business investment.
“Millions have seen Rob and Ryan’s investment lead Wrexham AFC to remarkable new heights. What can other sectors learn from their success?
“This inquiry is a vital opportunity to take stock of our successes and consider what lessons we can learn to expand prosperity across the rest of the country.”
The committee will consider how Wales is promoted overseas, and whether the nation is being marketed successfully as an attractive proposition for international investors.
Reynolds and McElhenney have proved effective at bringing outside investment to Wrexham after it was announced this month that members of the the Allyn family from Skaneateles, New York, had acquired a minority stake in the club.
The family were previously the owners of US medical device manufacturing company Welch Allyn Inc, before selling the firm to Hill-Rom in September 2015 in a deal worth more than $2bn.
The family is known for its philanthropic efforts and involvement in projects to improve the city of Syracuse, New York, with hopes this will now be replicated in Wrexham.