Why is the Wicked movie poster controversial?

Cynthia Erivo has hit out at fans for being 'deeply hurtful'

Cynthia Erivo is Elphaba in WICKED, directed by Jon M. Chu (Universal Pictures)
Wicked stars Cynthia Erivo as Elphaba, but it has become the subject of some controversy ahead of its release. (Universal Pictures)

The hotly-anticipated release of Wicked has been hit with controversy after star Cynthia Erivo has hit out at fans for a "deeply hurtful" edit of the film's poster.

Wicked is being adapted into a two-part film from the stage production, which tells the origins of Elphaba, aka the Wicked Witch of the West, from The Wizard of Oz. In the lead up to its release the marketing team has created a number of promotional campaigns to support it.

One such campaign saw Erivo and her co-star Ariana Grande recreating the theatre production's poster, which features their characters Elphaba and Glinda the Good Witch. But this poster created controversy of its own amongst fans before Erivo's comments about it being altered, here is everything you need to know about why.

L to R: Ariana Granda is Glinda and Cynthia Erivo is Elphaba in WICKED, directed by Jon M. Chu (Universal Pictures)
The Wicked marketing team has created a number of promotional campaigns to support the film, and for one Cynthia Erivo and Ariana Grande recreated the theatre production's poster. (Universal Pictures)

In the poster, Elphaba is seen with her face in shadow and smiling a half-smile while Glinda is whispering into her ear. Fans of the Wicked musical were disappointed by the poster for the movie adaptation because it wasn't an exact recreation of the theatrical poster.

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As a result, one person altered the poster to more closely reflect the theatrical version so that Erivo's face was in shadow and she was smiling in the same way as the illustration. The user also added bright red lipstick to match the original poster, and altered Grande's hand positioning so that it covered her face in the same manner as the theatrical version.

Erivo shared the recreation in order to express her unhappiness over it, writing that the changes "erase" her and "degrades" both her and Grande.

In a statement shared on her Instagram stories, Erivo wrote: "This is the wildest, most offensive thing I have seen, equal to that awful AI of us fighting, equal to people posing the question ‘is your ***** green.’ None of this is funny. None of it is cute. It degrades me. It degrades us.”

The Tony winner went on: "The original poster is an ILLUSTRATION. I am a real life human being, who chose to look right down the barrel of the camera to you, the viewer... because, without words we communicate with our eyes.”

L to R: Director Jon M. Chu with Cynthia Erivo (as Elphaba) and Ariana Grande (as Glinda) on the set of WICKED (Universal Pictures)
Some fans were unhappy the recreated poster wasn't exactly like the stage play so they used AI to change it, which Cynthia Erivo called out as "degrading" and said it "erase[d]" her. (Universal Pictures)

"Our poster is an homage not an imitation, to edit my face and hide my eyes is to erase me. And that is just deeply hurtful." The actor then shared the film's poster to "cleanse your palette".

Erivo's reaction to the edited poster went on to become a viral topic of debate, with some saying they felt she was taking it too seriously while others said her feelings are valid and shouldn't be undermined. The film's director Jon M. Chu shared Erivo's post and wrote that she was his "super-hero".

Wicked premieres in cinemas on Friday, 22 November.