Searches for Cartier Watches Have Doubled This Year: Report
Don’t expect the Cartier craze to slow down anytime soon.
Searches for Cartier watches have more than doubled this year when compared with 2023, according to a new report from the resale platform Fashionphile. Those using the website helped searches surge a whopping 104 percent, and the Cartier Panthère in particular saw its value double from 2023 to 2024.
More from Robb Report
Hodinkee Was Just Bought by the Watches of Switzerland Group
Watch Collectors Want Brands to Take More Design Risks, a New Study Shows
How Collector Charlie Gray Learned to Ignore the Purists and Love Watch Customization
These numbers come from Fashionphile’s 2024 Ultra-Luxury Resale Report, which highlights trends in the resale world—a market that was valued at some $197 billion last year. That number is expected to grow by another $100 billion by 2026, the company noted. The women’s watch market, meanwhile, was worth $23.7 billion in 2019, and is expected to grow to $26.7 billion by 2027.
While Cartier may be one of the leaders of the pack, the legacy French brand is joined by TAG Heuer, which saw its searches rise a whopping 278 percent this year. Fashionphile attributes much of that growth to the work of the brand’s former CEO, Frédéric Arnault, who was promoted to CEO of LVMH Watches in January. And men are fawning over the Omega Seamaster Diver, whose buyout value has jumped 60 percent this year.
The Fashionphile report further backs up the watch mania that has taken hold over the past few years, as auctions and social media have made watch collecting an even bigger business. While some watch aficionados may opt for brand-new arm candy, others find the pre-owned market more interesting. Vintage watch sales on Fashionphile have skyrocketed 60 percent this year, while timepieces with smaller case sizes have risen 35 percent and bracelet-style watches have jumped 30 percent.
Outside of watches, the new report also shines a light on what sorts of bags and jewelry are popular on the resale market right now. Legacy brands such as Chanel, Hermès, and Goyard continue to do well when it comes to purses, and newer labels like Loewe are gaining more market share. Plus, maximalist jewelry is having a moment, with sales of bold earrings up 24 percent this year. Gold earrings have seen the most growth of any category, with 37 percent more sales in 2024.
Best of Robb Report
Sign up for RobbReports's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.