Malaki Starks is coming to your TV. And not just during Georgia football games.

The preseason All-American safety will be featured in Powerade spots as part of a national campaign featuring college football players called “It Takes More.”

The Jefferson High product signed a season-long NIL endorsement deal through ESM, his sports marketing agency.

Starks appears in a 15 second ad by himself and another that’s 30 seconds with other players. Other players featured, according to Sports Business Journal, include LSU quarterback Jayden Daniels, Southern Cal wide receiver Mario Williams, Florida State defensive end Jared Verse and Iowa running back Kalen Johnson.

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The ad shows him rising above Georgia’s hedges.

It actually was filmed in Los Angeles earlier this summer and recreated.

Starks also has a national deal with Beats by Dre headphones announced Thursday. He's one of 15 players in the "Beats Elite Class."

Starks and No. 1 Georgia open the 2023 season on Sept. 2 against UT Martin.

This article originally appeared on Athens Banner-Herald: WATCH: Here's Georgia football's Malaki Starks in Powerade ad