The internet’s hottest new game is “Destroy Doug Gottlieb’s awful tweet on Andrew Luck’s retirement,” and Troy Aikman might have just taken the lead.

Gottlieb, the former Notre Dame and Oklahoma State basketball player who has since made a career as a professional opinion-haver, created the game Saturday when he posted this gem of a tweet.

With that tweet, Gottlieb took the clearly painful retirement of a universally respected player who simply couldn’t handle the physical and mental toll of his frequent injuries and turned it into a lazy millennial joke.

Hordes of Twitter users quickly responded, racking up tens of thousands of replies and quote tweets in response to Gottlieb.

Aikman was nowhere close to the first person to respond to Gottlieb, but his reaction might have been the most vicious thanks to the emphatic profanity from a normally straight-laced broadcaster and the fact that he was going after a co-worker (Aikman broadcasts for Fox while Gottlieb regularly appears on Fox Sports Radio and Fox Sports 1).

Something tells us that Aikman won’t be making many appearances on Gottlieb’s show moving forward, barring some kind of clearing of the air over this self-created Luck fiasco for Gottlieb.

On a day in which Colts fans callously booed Luck as he walked off the field, Gottlieb still managed to surpass the entitlement, chest-puffing and fantasy football whining of most Luck critics.

The wave of critics that hit Gottlieb in the hours before Aikman’s haymaker was simply breathtaking.

More from Yahoo Sports:

• Colts QB Luck stunningly announces retirement

• Fans boo Luck, but Indy may be in good hands with Brissett

• Florida-Miami slog shows Week Zero is a bad idea

• Texans RB Miller carted off with reported torn ACL