Pop-Tarts Bowl MVP will have choice of 3 edible mascots for winning team to consume, send to 'mouth heaven'
Last year's game was a viral success. This season will look to up the absurdity.
You probably do not remember who won the inaugural Pop-Tarts Bowl last year (Kansas State over NC State), but surely you remember the game's mascot sacrificing itself by jumping into a giant toaster and Wildcats players eating it.
It was an absurd and memorable moment in college football history.
How will this season's Pop-Tarts Bowl top last year's spectacle? How about adding two more Pop-Tarts mascots and rewarding the game's MVP by allowing them to decide which flavor the winning team will get to consume?
🚨𝐁𝐑𝐄𝐀𝐊𝐈𝐍𝐆 𝐍𝐄𝐖𝐒🚨
Our Edible Mascot is back with a Crazy Good twist! 🎉
This year, three flavors—Wild Berry, Hot Fudge Sundae, and a mystery fan-favorite flavor headed back to shelves—will battle it out, and ultimately, one will be eaten by the #PopTartsBowl champs! pic.twitter.com/aGHcAYJJcL— Pop-Tarts Bowl (@PopTartsBowl) November 18, 2024
“Pop-Tarts will continue to challenge college football rituals, and with all eyes on us at this year’s game, we’re promising to triple the Crazy Good antics on- and off-field with even more shareworthy, showstopping, I-can’t-believe-they-did-that moments for fans to engage pre-kickoff,” said Pop-Tarts senior director of marketing Heidi Ray in a statement.
Frosted strawberry gave its life last year to the K-State players and coaches. The options this year will be frosted hot fudge sundae, frosted wild berry and a mystery flavor with the winning choice ascending "to mouth heaven."
Peanut butter, vanilla milkshake, blue raspberry, cinnamon roll, red velvet cupcake, chocolate chip cookie dough, and grape are the discontinued options for the mystery flavor that will later be available for sale again.
The game and second Pop-Tarts sacrifice will take place on Dec. 28 at Camping World Stadium in Orlando between teams from the ACC and Big 12 Conferences.
