Ohio State’s name, image and likeness collectives will begin focusing on different programs next year.

The school announced Thursday that The 1870 Society, a for-profit collective that launched in April, is to become the “premier collective” for football.

THE Foundation, a non-profit collective that formed last year and remains the longest-running collective associated with Ohio State, will focus on men’s basketball, as well as women’s basketball, beginning in January.

When it was established by former national championship-winning quarterback Cardale Jones along with real estate executive Brian Schottenstein, THE Foundation focused on supporting the Buckeyes’ football program by paying players to work with charitable organizations around Columbus.

“We want to make it as simple as possible for people who want to contribute to a collective or work with a student-athlete on a marketing campaign,” read a statement from Carey Hoyt, an executive associate athletic director overseeing Ohio State’s NIL administration.

Todd Markiewicz, the president of The 1870 Society, said the entity will continue to work with athletes in all sports in addition to football with the exception of men’s and women’s basketball. Schottenstein said THE Foundation will still support football players after this year, though a focus will be on sponsoring the 50/50 raffle at men's and women's basketball games.

The 1870 Society and THE Foundation represent two of the three NIL collectives that have been established over the last year and a half to fund NIL deals for Buckeyes athletes.

Ohio State’s news release did not specify which sports the non-profit Cohesion Foundation would continue to back.

Gary Marcinick, a financial advisor and former walk-on football player who founded the group last year to work with a range of sports, including football, told The Dispatch in June that he strongly expected the collective to cease operations at the end of this year after the Internal Revenue Service released a memo that called into question the tax-exempt status of nonprofit NIL collectives.

Both Cohesion and THE Foundation received 501(c)(3) designations from the IRS last year and offer tax-deductible donations.

But a month later, Marcinick told cleveland.com that Cohesion's board and legal counsel was still weighing options, leaving its outlook unclear.

Executive director Dan Apple added Friday that operations for next year remained "up in the air."

“Naturally, if we have raise money and we do more contracts, we’ll have to fulfill those and be around a little bit longer,” Apple said.

Joey Kaufman covers Ohio State football for The Columbus Dispatch. Follow him on Facebook and X, the platform formerly known as Twitter. He can also be contacted at jkaufman@dispatch.com.

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This article originally appeared on The Columbus Dispatch: Ohio State NIL collectives to focus on different sports next year