When the Wilf family was announced as the new owners of Orlando City and the Orlando Pride, it looked like the next step forward for the organization. “We are humbled to become stewards of Orlando City SC and the Orlando Pride, clubs with strong and established foundations on the pitch, with renowned supporters and a passionate fan base, and in a community we are extremely proud to represent,” Chairman Mark Wilf said at the time. “We are committed to building a world-class organization, winning championships, investing in the growth and success of the Pride, and ensuring that we continue to give back to the Orlando community and make a meaningful difference.”