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LSU vs. Iowa title matchup garners 9.9M viewers for most-watched NCAAW game ever

LSU's Angel Reese and Iowa's Caitlin Clark, along with their respective squads, put on record-breaking performances for a record-breaking audience Sunday.

According to ESPN, 9.9 million viewers tuned in for the title matchup between Iowa and LSU. That makes it the most-watched women's NCAA basketball game ever — across all networks. Viewership increased 103% from last year and peaked at 12.6 million.

LSU's first national championship win was also the most-viewed college event ever on ESPN+, which launched in April 2018.

For the sellout audience of 19,482 in Dallas, as well as the record number of television viewers, Sunday's game offered its fair share of entertainment, drama and history.

While the game that unfolded on the court saw Reese, LSU and Clark break tournament scoring, 3-point and double-double records, the aftermath was peppered by a substantial amount of criticism for the officiating and Reese's postgame celebrations.

DALLAS, TEXAS - APRIL 02: Angel Reese #10 of the LSU Lady Tigers celebrates with a teammate after defeating the Iowa Hawkeyes 102-85 during the 2023 NCAA Women's Basketball Tournament championship game at American Airlines Center on April 02, 2023 in Dallas, Texas. (Photo by Maddie Meyer/Getty Images)
LSU's championship win over Iowa drew a record audience. (Maddie Meyer/Getty Images)

The women's games drew a crowd consistently throughout the NCAA tournament, as the in-person audience for tournament games totaled a record attendance of more than 350,000. Meanwhile, television viewership for both Final Four games broke records.

In fact, Iowa handed South Carolina its first loss since March 2022 in a game that garnered 5.5 million viewers to become the most-watched semifinal in ESPN history. And LSU's victory over Virginia Tech drew 3.4 million viewers, setting a record for the most-watched early semifinal game on ESPN.

Luckily for fans of the game, Reese, who was named the tournament's Most Outstanding Player, won't be stopped by the criticism, and Clark won't be stopped by the loss. Reese is only a sophomore, and while Clark is a junior, she is not yet eligible for the WNBA due to her age.

The two stars competed against each other before Reese transferred from Maryland to LSU, and they'll continue to do so for at least one more season. Fans can be sure both will bring exciting performances and energy for an audience that continues to grow.